RIALDI, DEDI (2021) PERANCANGAN FOTOGRAFI SEBAGAI ALAT PROMOSI BRAND CLEVELAND CYCLEWERKS. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This design aims to provide communication and information on product advantages through the approach of a driving activity content through photography techniques. The media chosen in this design is Instagram and raises the theme of ride with mask, because Instagram is a suitable platform for the Cleveland Cycle Werks brand target consumers. While the concept in this design is focused on visual photography which is used as a filler for Instagram feed content and also as a persuasive tool in Instagram advertising features in providing information regarding the advantages of products owned and the appeal to ride using masks with the theme "ride with mask" is conveyed using photography techniques. Keywords: photography, driving, product, "Cleveland cyclewerks". Motorcycle brand Perancangan ini bertujuan untuk memberikan komunikasi dan informasi dari keunggulan produk melalui pendekatan sebuah konten aktifitas berkendara melalui tehnik fotografi, Media yang dipilih dalam perancangan ini ialah Instagram dan mengangkat tema ride with mask, karena instagram merupakan platform yang sesuai dengan target konsumen brand Cleveland Cycle Werks. Sedangkan konsep pada perancangan ini difokuskan pada visual fotografi yang digunakan sebagai pengisi konten feeds instagram dan juga sebagai alat persuasif difitur iklan instagram dalam memberikan informasi terkait keunggulan produk yang dimiliki dan himbauan untuk berkendara menggunakan masker dengan tema “ride with mask” disampaikan mengggunakan tehik fotografi Kata kunci : fotografi, berkendara, produk, “Cleveland cyclewerks”.
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 42316010095 |
| Uncontrolled Keywords: | fotografi, berkendara, produk, “Cleveland cyclewerks”. |
| Subjects: | 600 Technology/Teknologi > 600. Technology/Teknologi 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 19 Oct 2023 04:02 |
| Last Modified: | 19 Oct 2023 04:02 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/82805 |
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