ANALYSIS THE INFLUENCE OF HALAL IDENTITY SIMILARITY, HALAL IDENTITY DISTICTIVENESS, CUSTOMER STATISFACTION, CUSTOMER TRUST, AND COMPANY REPUTATION TOWARDS HALAL RESTAURANT LOYALTY

SHALSABILLA, NABELLA (2023) ANALYSIS THE INFLUENCE OF HALAL IDENTITY SIMILARITY, HALAL IDENTITY DISTICTIVENESS, CUSTOMER STATISFACTION, CUSTOMER TRUST, AND COMPANY REPUTATION TOWARDS HALAL RESTAURANT LOYALTY. S1 thesis, Universitas Mercu Buana Jakarta.

	Text (HAL COVER) 01 Cover.pdf Download (324kB)
	Text (ABSTRAK) 02 Abstract.pdf Download (53kB)
	Text (BAB I) 03 Chapter 1.pdf Restricted to Registered users only Download (142kB)
	Text (BAB II) 04 Chapter 2.pdf Restricted to Registered users only Download (208kB)
	Text (BAB III) 05 Chapter 3.pdf Restricted to Registered users only Download (174kB)
	Text (BAB IV) 06 Chapter 4.pdf Restricted to Registered users only Download (336kB)
	Text (BAB V) 07 Chapter 5.pdf Restricted to Registered users only Download (77kB)
	Text (DAFTAR PUSTAKA) 08 Reference.pdf Restricted to Registered users only Download (160kB)
	Text (LAMPIRAN) 09 Appendix.pdf Restricted to Registered users only Download (216kB)

Abstract

The author`s reason for conducting this research is to analyse the influence of halal identity similarity, halal identity distinctiveness, customer satisfaction, customer trust, and company reputation towards halal restaurant loyalty. The population and sample of this research is customer who visit halal certified restaurants such as McDonald's, KFC, Pizza Hut Restaurants, Solaria Restaurants, and Burger King Restaurants. The sample collection technique in this study was non- probability sampling with the method used is purposive sampling. This study using a quantitative approach. The data collection technique in this study used a online questionnaire instrument with primary data sources. Using the Partial Least Square (PLS) method, data analysis was carried out using the Smart-PLS software. The result showed that halal identity similarity, halal identity distinctiveness, customer satisfaction, customer trust, and company reputation significantly affect halal restaurant loyalty. Keywords: Customer satisfaction, Customer trust, Company reputation, Halal company identity, Halal restaurant’s loyalty

Item Type:	Thesis (S1)
Call Number CD:	FE/MJ. 23 252
Call Number:	SE/31/23/351
NIM/NIDN Creators:	43119010091
Uncontrolled Keywords:	Customer satisfaction, Customer trust, Company reputation, Halal company identity, Halal restaurant’s loyalty
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.3 Office Management/Manajemen Kantor, Manajemen Perkantoran 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	khalimah
Date Deposited:	28 Oct 2023 07:12
Last Modified:	28 Oct 2023 07:12
URI:	http://repository.mercubuana.ac.id/id/eprint/82762

Actions (login required)

View Item