ADIANTO, ISHAK (2023) RE-DESIGN BRAND IDENTITY BYUUTI. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (COVER)
1. COVER.pdf Download (421kB) | Preview |
|
|
Text (ABSTRAK)
2. ABSTRAK.pdf Download (26kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
3. BAB I.pdf Restricted to Registered users only Download (99kB) |
|
|
Text (BAB II)
4. BAB II.pdf Restricted to Registered users only Download (125kB) |
|
|
Text (BAB III)
5. BAB III.pdf Restricted to Registered users only Download (489kB) |
|
|
Text (BAB IV)
6. BAB IV.pdf Restricted to Registered users only Download (1MB) |
|
|
Text (BAB V)
7. BAB V.pdf Restricted to Registered users only Download (646kB) |
|
|
Text (BAB VI)
8. BAB VI.pdf Restricted to Registered users only Download (63kB) |
|
|
Text (DAFTAR PUSTAKA)
9. DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (73kB) |
|
|
Text (LAMPIRAN)
10. LAMPIRAN.pdf Restricted to Registered users only Download (118kB) |
Abstract
Before changing its name to K-EAUTY, this brand previously had another name which is BYUUTI. BYUUTI is a personal care brand which currently only has one product, a collagen drink with strawberry flavor. The change in the name BYUUTI to the name K-EAUTY was initially based on the matter of the brand name's copyright, therefore it changed its name to K-EAUTY. The process of redesigning the BYUUTI branding design to become K-EAUTY is based on internal and external research, as well as based on the problems the designer found. Basic examples of BYUUTI's problems are the copyright name which must be changed to K-EAUTY, the target audience that has not been determined deeply so that it affects branding visualization, and the absence of GSM or Graphic Standard Manual so that there are inconsistencies in several K-EAUTY visual designs. With the design of BYUUTI's brand identity re-design, it is hoped that it can better adapt to the target audience such as teenagers, especially girls who have hobbies and tastes towards the realm of South Korean trends. Keywords: Visual Branding, Branding Identity, Branding, Skincare, Personal Care, Collagen Drink, South Korea. Sebelum berganti nama menjadi K-EAUTY, brand ini sebelumnya memiliki nama lain yaitu BYUUTI, adalah sebuah brand personal care yang dimana saat ini baru memiliki satu produk yaitu minuman collagen dengan rasa strawberry. Perubahan nama BYUUTI menjadi nama K-EAUTY pada awalnya didasari atas perihal hak cipta nama brand, maka dari itu berubah nama menjadi K-EAUTY. Proses perancangan ulang design branding BYUUTI menjadi K-EAUTY ini didasari riset internal maupun eksternal, serta berdasarkan permasalahan yang ditemukan perancang. Contoh dasar masalah BYUUTI ini adalah nama hak cipta yang harus berubah menjadi K-EAUTY, target audiens yang belum ditetapkan secara mendalam sehingga mempengaruhi visualisasi branding, dan tidak adanya GSM atau Graphic Standard Manual sehingga adanya inkonsistensi yang ada pada beberapa visual design K-EAUTY. Dengan adanya perancangan re-design brand identity BYUUTI ini diharapkan dapat lebih menyesuaikan dengan target audiens yaitu anak remaja terutama Perempuan, yang memiliki hobi dan selera ke arah ranah trend Korea Selatan. Kata Kunci: Visual Branding, Branding Identity, Branding, Skincare, Personal Care, Collagen Drink, Korea Selatan.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FDSK/DKV. 23 030 |
| Call Number: | SDSK/23/23/019 |
| NIM/NIDN Creators: | 42318110001 |
| Uncontrolled Keywords: | Visual Branding, Branding Identity, Branding, Skincare, Personal Care, Collagen Drink, Korea Selatan. |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | ADELINA HASNA SETIAWATI |
| Date Deposited: | 28 Oct 2023 06:27 |
| Last Modified: | 28 Oct 2023 06:27 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/82375 |
Actions (login required)
 |
View Item |
