SABARUDDIN, LA ODE (2016) ANALISIS PENGARUH KETERSEDIAAN PRODUK, BAURAN PROMOSI, DAN CITRA DESTINASI TERHADAP KEPUTUSAN BERKUNJUNG DI JUNGLE FESTIVAL BOGOR. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Jungle Festival Bogor is one of theme park rides that have the greatest game in the city of Bogor, which is one option to travel and play with family and friends. This study aims to determine the effect of product availability, promotional mix, and the image of destinations decision to visit in the Jungle Festival Bogor. These samples included 350 respondents who were visitors Jungle Festival Bogor and selected at random. Testing the hypothesis used t-test at significance level (α) of 5%. To test the validity and reliability of research data using LISREL program. Meanwhile to know the correlation between dimensions is done by using SPSS. The results showed that the availability of the products significantly affect the decision to visit with 31.47 t-value which means it has been qualified as significant a relationship that t-value > 1.96. Promotion mix significantly influence the decision to visit with 12.78 t-value which means it has been qualified as significant a relationship that Nitai t-value > 1.96. Whatever image significantly influence the decision to visit with 25.17 t-value which means it has been qualified as significant a relationship that t-value > 1.96. Keywords: Availability Product, Promotion Mix, Citra Destinations, Decision Been Jungle Festival Bogor adalah salah satu theme park yang memiliki wahana permainan terbesar di Kota Bogor yang merupakan salah satu pilihan untuk berwisata dan bermain bersama keluarga dan teman-teman. Penelitian ini bertujuan untuk mengetahui pengaruh ketersediaan produk, bauran promosi, dan citra destinasi terhadap keputusan berkunjung di Jungle Festival Bogor. Sampel penelitian berjumlah 350 responden yang merupakan pengunjung Jungle Festival Bogor dan dipilih secara random. Pengujian hipotesis digunakan t-hitung pada taraf signifikasi (α) 5%. Untuk melakukan pengujian validitas dan reliabilitas data penelitian ini menggunakan program Lisrel. Sementara itu untuk mengetahui nilai korelasi antar dimensi dilakukan dengan menggunakan program SPSS. Hasil penelitian menunjukkan bahwa ketersediaan produk mempengaruhi secara signifikan terhadap keputusan berkunjung dengan nilai t-hitung 31,47 yang berarti telah memenuhi syarat signifikannya suatu hubungannya yaitu nitai t-hitung > 1,96. Bauran promosi berpengaruh secara signifikan terhadap keputusan berkunjung dengan nilai t-hitung 12,78 yang berarti telah memenuhi syarat signifikannya suatu hubungannya yaitu nitai t-hitung > 1,96. Citra destinasi berpengaruh secara signifikan terhadap keputusan berkunjung dengan nilai t-hitung 25,17 yang berarti telah memenuhi syarat signifikannya suatu hubungannya yaitu nitai t-hitung > 1,96. Kata Kunci: Ketersediaan Produk, Bauran Promosi, Citra Destinasi, Keputusan Berkunjung
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