PENGARUH TRUST, PERCEIVED VALUE, DAN ATTITUDE TERHADAP PURCHASE INTENTION PADA PRODUK KOSMETIK HALAL

FADILAH, LENI CINTYA (2023) PENGARUH TRUST, PERCEIVED VALUE, DAN ATTITUDE TERHADAP PURCHASE INTENTION PADA PRODUK KOSMETIK HALAL. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research is to determine the effect of Trust, Perceived Value, and Attitude on Purchase Intention of Halal Cosmetic Products. The independent variables obtained from the results of the preliminary survey are Trust, Perceived Value, and Attitude. While the dependent variable obtained is Purchase Intention. The population used is the population in the DKI Jakarta area. The sample used in this study was 200 respondents. The sampling technique uses purposive sampling. By using a quantitative descriptive approach. The data analysis used is statistical analysis in the form of SEM-PLS. The results of this study indicate that Trust has a significant positive effect on consumer Purchase Intention, Perceived Value has a significant positive effect on consumer Purchase Intention, and Attitude has a significant positive effect on consumer Purchase Intention. Keywords: Trust, Perceived Value, Attitude, Purchase Intention of Halal Cosmetics. Penelitian ini untuk mengetahui pengaruh Trust, Perceived Value, dan Attitude Terhadap Purchase Intention Produk Kosmetik Halal. Variabel independen yang didapatkan dari hasil survei pendahuluan adalah Trust, Perceived Value, dan Attitude. Sedangkan variabel dependen yang didapatkan adalah Purchase Intention. Populasi yang digunakan adalah penduduk di wilayah DKI Jakarta. Sampel yang digunakan dalam penelitian ini adalah sebanyak 200 responden. Teknik pengambilan sampel menggunakan Purposive Sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa Trust berpengaruh positif signifikan terhadap Purchase Intention konsumen, Perceived Value berpengaruh positif signifikan terhadap Purchase Intention konsumen, serta Attitude berpengaruh positif signifikan terhadap Purchase Intention konsumen. Kata Kunci : Trust, Perceived Value, Attitude, Purchase Intention produk Kosmetik Halal

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 238
Call Number: SE/31/23/321
NIM/NIDN Creators: 43119010093
Uncontrolled Keywords: Trust, Perceived Value, Attitude, Purchase Intention produk Kosmetik Halal
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 19 Oct 2023 04:10
Last Modified: 19 Oct 2023 04:10
URI: http://repository.mercubuana.ac.id/id/eprint/81699

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