DAMAYANTI, FITRIA (2020) PENGARUH ELECTRONIC WORD OF MOUTH, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG GENERASI Z KE DESTINASI WISATA HALAL PROVINSI JAWA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
01 Cover.pdf Download (573kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
02 Bab1.pdf Restricted to Registered users only Download (342kB) |
|
|
Text (BAB II)
03 Bab2.pdf Restricted to Registered users only Download (406kB) |
|
|
Text (BAB III)
04 Bab3.pdf Restricted to Registered users only Download (186kB) |
|
|
Text (BAB IV)
05 Bab4.pdf Restricted to Registered users only Download (414kB) |
|
|
Text (BAB V)
06 Bab5.pdf Restricted to Registered users only Download (78kB) |
|
|
Text (DAFTAR PUSTAKA)
07 Daftar Pustaka.pdf Restricted to Registered users only Download (242kB) |
|
|
Text (LAMPIRAN)
08 Lampiran.pdf Restricted to Registered users only Download (993kB) |
Abstract
Indonesia is a country that has the largest Muslim population in the world, besides that Indonesia also has abundant and diverse natural resource potential. One sector that is currently developing is halal tourism. The purpose of this research is to find out and analyze the influence of Electronic Word of Mouth, Promotion, and Service Quality on the interest of tourists visiting halal tourist destinations in West Java. The object of this research is Generation Z with a total sample of 180 respondents with a purposive sampling technique using the SEMPLS analysis tool. The results showed that all variables, namely Electronic Word of Mouth, Promotion, and Service Quality had a positive influence on interest in visiting. Electronic Word Of Mouth variable has the largest T-value and is strengthened by the Effect Size (f2) value which has the biggest partial effect on visiting interest, and there are some inputs that might be considered for the West Java Provincial Culture and Tourism Office in developing West Javatourism, with a slight improvement in access, making a destination newhalal tourism or improve some other aspects that are not considered. Keywords : Electronic Word of Mouth, Promotion, Service Quality, Halal Tourism, West Java, Generation Z, Visiting Interests. Indonesia merupakan negara yang memiliki penduduk muslim terbesar di dunia, selain itu Indonesia juga memiliki potensi sumber daya alam yang melimpah dan beraneka ragam. Salah satu sektor yang sedang berkembang saat ini adalah pariwisata halal. Tujuan dilakukannya penelitian ini adalah untuk mengetahuidan menganalisis pengaruh Electronic Word of Mouth, Promosi, dan Kualitas Pelayanan terhadap minat berkunjung wisatawan ke destinasi wisata halal di Jawa Barat. Objek Penelitian ini adalah Generasi Z dengan jumlah sampel sebanyak 180 responden dengan teknik purposive sampling menggunakan alat analisis SEM-PLS. Hasil penelitian menunjukan bahwa seluruh variabel yaitu Electronic Word of Mouth, Promosi, dan Kualitas Pelayanan memiliki pengaruh positive terhadap variabel minat berkunjung. Variabel Electronic Word of Mouth memiliki nilai T- value terbesar dan diperkuat dengan nilai Effect Size (f2) yang berpengaruh parsial terbesar terhadap variabel minat berkunjung, serta ada beberapa masukan yang mungkin dapat dipertimbangkan bagi Disbudpar Provinsi Jawa Barat dalam mengembangkan kepariwisataan Jawa Barat yaitu dengan adanya sedikit perbaikan akses, membuat destinasi wisata halal baru atau meningkatkan beberapa aspek-aspek lain yang kurang diperhatikan. Kata Kunci : Electronic Word Of Mouth, Promosi, Kualitas Pelayanan, Wisata Halal, Generasi Z, Minat Berkunjung
Actions (login required)
 |
View Item |
