Yosaphat, Maringan Oloan (2023) PERAN PUBLIC RELATIONS DALAM MENINGKATKAN BRAND IMAGE PT IFCA PROPERTTY 365. S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Brand Image Brand Image adalah representasi dari keseluruhan persepsi terhadap merek dan dibentuk dari informasi dan pengalaman masa lalu terhadap merek ituKonsumen yang memiliki citra yang positif terhadap suatu merek, akan lebih memungkinkan untuk melakukan pembelian. Salah satu pemberlakukan Brand Image dalam dunia Public Relations adalah bagaimana Peranan Public Relations Dalam Meningkatkan Brand Image PT IFCA PROPERTTY365. Penelitian ini mengusung Konsep Public Relation dalam meingkatkan Brand Image pada PT IFCA PROPERTTY365. Penelitian ini meneliti bagaimana peranan PR dalam melakukan Branding perusahaan agar mendapatkan Feedback baik dari stakeholder Internal Maupun Eksternal. Metode Penelitian dalam penelitian ini adalah Metode Penelian Kualitatif dengan jenis Kualitatif Deskriptif. Dalam menjalankan penelitian ini, peneliti akan mengadakan observasi dan wawancara mendalam kepada PT IFCA Property 365 .Untuk mendapatkan informasi atau data yang akurat dalam penelitian, maka diperlukan Key Informan. Key Informan ini merupakan sumber informasi yang memiliki wewenang untuk menyampakan informasi sehubung dengan penelitian ini. Hasil penelitian menunjukkan bahwa PR PT IFCA PROPERTY365 memiliki peran penting dalam membangun citra perusahaan melalui kesadaran positif, kerjasama media, kegiatan CSR, manajemen krisis, komunikasi internal, pemahaman pasar, dan pemanfaatan media sosial. Komunikasi internal yang efektif juga dilakukan untuk pemberdayaan karyawan dan menciptakan ikatan kuat dengan perusahaan. Selain itu, PR PT IFCA PROPERTY365 memiliki pemahaman mendalam tentang pasar dan industri, serta sukses memanfaatkan media sosial dalam strategi komunikasi perusahaan. Kata Kunci: Brand Image, Public Relations, Peran PR PT IFCA PROPERTY365 dalam Meningkatkan Brand Image Brand Image Brand Image is a representation of the overall perception of a brand and is formed from information and past experiences with that brand. Consumers who have a positive image of a brand are more likely to make a purchase. One of the implementation of Brand Image in the world of Public Relations is how the Role of Public Relations in Enhancing the Brand Image of PT IFCA PROPERTTY365. This research carries the concept of Public Relations in enhancing Brand Image at PT IFCA PROPERTTY365. This study examines the role of PR in carrying out company branding in order to get feedback from both internal and external stakeholders. The research method in this research is a qualitative research method with descriptive qualitative type. In carrying out this research, researchers will conduct in-depth observations and interviews with PT IFCA Property 365. To obtain accurate information or data in research, a Key Informant is needed. This Key Informant is a source of information that has the authority to convey information in connection with this research. The results showed that PR PT IFCA PROPERTY365 has an important role in building corporate image through positive awareness, media collaboration, CSR activities, crisis management, internal communication, market understanding, and the use of social media. Effective internal communication is also carried out to empower employees and create strong bonds with the company. In addition, PT IFCA PROPERTY365's PR has indepth understanding of the market and industry, and has successfully used social media in the company's communication strategy. Keywords: Brand Image, Public Relations, The Role of PR PT IFCA PROPERTY365 in Improving Brand Image
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 44219110065 |
| Uncontrolled Keywords: | Brand Image, Public Relations, The Role of PR PT IFCA PROPERTY365 in Improving Brand Image Brand Image, Public Relations, Peran PR PT IFCA PROPERTY365 dalam Meningkatkan Brand Image |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | Maulana Arif Hidayat |
| Date Deposited: | 02 Sep 2023 04:07 |
| Last Modified: | 02 Sep 2023 04:07 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/80309 |
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