MUSA, YORDAN (2021) PENGARUH KUALITAS PRODUK, PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The research aims to identity the influence of Product Quality, Price Perception and Service Quality on Purchase Decision of ASUS Laptop. The subjects in this study were consumer who purchased ASUS Laptop. The sample used in this study was 140 respondents. The sampling technique using a purposive sampling. By using quantitative descriptive approach. Therefore, the analysis of the data used is the statistical analysis in the form of PLS. The results of this study showed Product Quality has a positive and significant effect on the Purchase Decision. Price Perception has a positive and significant effect on the Purchase Decision and Service Quality has a positive and significant effect on the Purchase Decision. Keyword: Product Quality, Price Perception, Service Quality, Purchase Decision, ASUS Laptop Penelitian ini untuk mengetahui pengaruh Kualitas Produk, Persepsi Harga dan Kualitas Pelayan Terhadap terhadap Keputusan Pembelian pada Laptop ASUS. Subjek pada penelitian ini adalah konsumen yang membeli produk Laptop ASUS. Sampel yang digunakan dalam penelitian ini adalah sebanyak 140 responden. Teknik pengambilan sampel menggunakan purposive sampling. Dengan menggunakan pendekatan deskriptif kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk PLS. Hasil penelitian ini menunjukkan bahwa Kualitas Produk berpengaruh positif dan siginifikan terhadap Keputusan Pembelian. Persepsi Harga berpengaruh positif dan siginifikan terhadap Keputusan Pembelian dan Kualitas Pelayanan berpengaruh positif dan siginifikan terhadap Keputusan Pembelian. Kata Kunci: Kualitas Produk, Persepsi Harga, Kualitas Pelayanan, Keputusan Pembelian, Laptop ASUS
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43117110460 |
| Uncontrolled Keywords: | Kualitas Produk, Persepsi Harga, Kualitas Pelayanan, Keputusan Pembelian, Laptop ASUS |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 31 Aug 2023 02:12 |
| Last Modified: | 31 Aug 2023 02:12 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/80260 |
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