FARLIANA, VERA (2019) PENGARUH LABEL HALAL, KUALITAS PRODUK, PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study discusses the effect of halal labels, product quality, and price perceptions as independent variables on consumer purchasing decisions at Solaria restaurants in East Jakarta PGC. The population in this study were all consumers of Solaria PGC. The sample used was 100 Solaria PGC consumers using Scructural Equation Model (SEM) analysis techniques. The type of data used is primary data with a method of collecting data using a questionnaire. And the analysis technique used is multiple linear analysis. From the results of the analysis carried out partially, it is recognized that the halal variable label has a significant effect on purchasing decisions, product quality variables and positive and significant price perceptions of consumer purchasing decisions at Solaria restaurants. Keywords: Halal label, product quality, price perception, purchasing decision. Penelitian ini bertujuan untuk mengetahui pengaruh label halal, kualitas produk, dan persepsi harga sebagai variabel independen terhadap keputusan pembelian konsumen pada restoran Solaria di PGC Jakarta Timur. Populasi pada penelitian ini adalah seluruh konsumen Solaria PGC. Sampel yang digunakan adalah 100 orang konsumen Solaria PGC dengan menggunakan Teknik analisis Scructural Equation Model (SEM). Jenis data yang digunakan adalah data primer dengan metode pengumpulan data menggunakan kuesioner.dan teknik analisis yang digunakan adalah analisis linier berganda. Dari hasil analisis yang dilakukan secara parsial diketahui bahwa variabel label halal berpengaruh signifikan terhadap keputusan pembelian, variabel kualitas produk dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen pada restoran Solaria. Kata Kunci : Label halal, kualitas produk, persepsi harga, keputusan pembelian
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 19 931 |
| Call Number: | SE/31/19/186 |
| NIM/NIDN Creators: | 43114110018 |
| Uncontrolled Keywords: | Label halal, kualitas produk, persepsi harga, keputusan pembelian |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ELMO ALHAFIIDH PUTRATAMA |
| Date Deposited: | 05 Aug 2023 04:20 |
| Last Modified: | 05 Aug 2023 04:20 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/79964 |
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