MAHARDHIKA, ALIKA MUTIA (2021) PENGARUH FOOD QUALITY, FASILITAS, LOKASI TERHADAP CUSTOMER SATISFACTION PADA HOTEL YASMIN KARAWACI. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the influence of food quality, facilities, location on customer satisfaction. This research was conducted at Hotel Yasmin Karawaci. The population of this study were visitors to Hotel Yasmin Karawaci. This research was conducted on 130 respondents using purposive sampling method. The data analysis method was carried out by using Partial Least Square (Smart-PLS) analysis. The results of this study indicate that Food Quality, Facilities, Location have a positive and significant effect on Customer Satisfaction. Food quality, facilities, and location 57.8%, while 42.2% is explained by other variables which are not examined in this model and are not explained in this study. Keywords: Food Quality, Facilities, and Location. Penelitian ini bertujuan untuk mengetahui pengaruh food quality, fasilitas, lokasi terhadap customer satisfaction. Penelitian ini dilakukan pada Hotel Yasmin Karawaci. Populasi penelitian ini adalah pengunjung Hotel Yasmin Karawaci. Penelitian ini dilakukan terhadap 130 orang responden dengan menggunakan metode sampling purposive sampling. Metode analisis data dilakukan dengan analisis Partial Least Square (Smart-PLS). Hasil penelitian ini menunjukkan bahwa food quality, fasilitas, lokasi berpengaruh positif dan signifikan terhadap Customer Satisfaction. food quality, fasilitas, dan lokasi 57,8%, sedangkan 42,2% dijelaskan oleh variabel lain yang tidak diteliti dalam model ini dan tidak dijelaskan dalam penelitian ini. Kata kunci: Food Quality, Fasilitas, dan Lokasi.
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 43115110586 |
| Uncontrolled Keywords: | Food Quality, Fasilitas, dan Lokasi. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 18 Jul 2023 02:12 |
| Last Modified: | 18 Jul 2023 02:12 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/79330 |
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