LESTARI, PUTRI AYU BUNGA (2023) PENGARUH DAYA TARIK, FASILITAS DAN KUALITAS PELAYANAN TERHADAP MINAT BERKUNJUNG ULANG PADA WISATAWAN PANTAI TUING. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to examine and analyze the effect of Attractiveness, Facilities and Quality of Service on Interest in Repeat Visits of Tuing Beach Tourists. The object of this research is Indonesian tourists who have visited the Tuing Beach Tourism of the Bangka Belitung Islands. This research was conducted on 125 respondents using a quantitative descriptive approach. Determination of the sample using purposive sampling technique. The data collection method uses primary data, with the research instrument being a questionnaire. The approach used in this study is causal analysis with the Partial Least Square (PLS) analysis tool. The results of the study showed that attractiveness had a significant positive effect on the intention to revisit tourists at Tuing Beach, Bangka Belitung Islands. Facilities have a significant positive effect on the intention to revisit tourists from Tuing Beach, Bangka Belitung Islands. Service quality has a significant positive effect on the intention to revisit tourists from Tuing Beach, Bangka Belitung Islands. Keywords: Attractiveness, Facilities, Interest to Revisit Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Daya Tarik, Fasilitas dan Kualitas Pelayanan terhadap Minat Berkunjung Ulang Pada Wisatawan Pantai Tuing. Objek Penelitian ini adalah Wisatawan Nusantara yang pernah mengunjungi Wisata Pantai Tuing Kepulauan Bangka Belitung. Penelitian ini dilakukan terhadap 125 responden dengan menggunakan pendekatan deskriptif kuantitatif. Penentuan sampel menggunakan teknik purposive sampling. Metode pengumpulan data menggunakan data primer, dengan instrument penelitian adalah kuesioner. Pendekatan yang digunakan dalam penelitian ini adalah analisa kausal dengan alat analisis Partial Least Square (PLS). Hasil Penelitian menunjukan Daya tarik berpengaruh positif signifikan terhadap minat berkunjung ulang pada wisatawan Pantai Tuing Kepualauan Bangka Belitung. Fasilitas berpengaruh positif signifikan terhadap minat berkunjung ulang pada wisatawan Pantai Tuing Kepualauan Bangka Belitung. Kualitas pelayanan berpengaruh positif signifikan terhadap minat berkunjung ulang pada wisatawan Pantai Tuing Kepualauan Bangka Belitung. Kata Kunci: Daya Tarik, Fasilitas, Minat Berkunjung Ulang
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 23 157 |
| Call Number: | SE/31/23/269 |
| NIM/NIDN Creators: | 43118010445 |
| Uncontrolled Keywords: | Daya Tarik, Fasilitas, Minat Berkunjung Ulang |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ADELINA HASNA SETIAWATI |
| Date Deposited: | 14 Jul 2023 06:20 |
| Last Modified: | 14 Jul 2023 06:20 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/79034 |
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