EKAWATI, EKAWATI (2021) ANALISIS PENGARUH LOKASI, PROMOSI DAN PETUGAS KESEHATAN DALAM MEPENGARUHI KEPUTUSAN PEMILIHAN FASILITAS KESEHATAN TINGKAT PERTAMA (FKTP) PESERTA BPJS KESEHATAN DI ADVANCED MEDICAL CENTER. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to analyze the influence of location, promotion and health workers in influencing the decision to choose a First Level health facility (FKTP) for BPJS Kesehatan participants at the Advanced Medical Center. This research is quantitative. The population in the study were BPJS patients who were registered at the Advanced Medical Center. The sampling technique used accidental sampling with a sample size of 100 people. The research data were analyzed using multiple linear regression. The results of the t-test for the variabels of location, promotion and health care workers were significant for the decision on choosing health facilities at the Advanced Medical Center. Suggestions for further research are to include other factors that have a strong influence on health facility selection decisions. Keywords: Location, Promotion, Health Officer, Election Decision Penelitian ini bertujuan untuk menganalisis pengaruh lokasi, promosi dan tenaga kesehatan dalam mempengaruhi keputusan memilih fasilitas kesehatan Tingkat Pertama (FKTP) bagi peserta BPJS Kesehatan di Advanced Medical Center. Penelitian ini bersifat kuantitatif. Populasi dalam penelitian ini adalah pasien BPJS yang terdaftar di Advanced Medical Center. Teknik pengambilan sampel menggunakan accidental sampling dengan jumlah sampel 100 orang. Data penelitian dianalisis dengan menggunakan regresi linier berganda. Hasil uji-t untuk variabel lokasi, promosi dan petugas kesehatan berpengaruh signifikan terhadap keputusan memilih fasilitas kesehatan di Advanced Medical Center. Saran untuk penelitian selanjutnya adalah memasukkan faktor lain yang berpengaruh kuat terhadap keputusan pemilihan fasilitas kesehatan. Kata Kunci : Lokasi, Promosi, Petugas Kesehatan, Keputusan Pemilihan
| Item Type: | Thesis (S2) |
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| NIM/NIDN Creators: | 55118110107 |
| Uncontrolled Keywords: | Lokasi, Promosi, Petugas Kesehatan, Keputusan Pemilihan |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 08 Jul 2023 05:58 |
| Last Modified: | 08 Jul 2023 05:58 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/78837 |
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