ASHARI, ADIL (2021) Pengaruh Kualitas Pelayanan, Electronic Word of Mouth, Kualitas Web, dan Kepercayaan terhadap Keputusan Pembelian Konsumen (Studi Pada Matahari.com). S2 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
1. Cover - Adil Ashari (55118110040).pdf Download (416kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
2. BAB I - Adil Ashari (55118110040).pdf Restricted to Registered users only Download (375kB) |
|
|
Text (BAB II)
3. BAB II - Adil Ashari (55118110040).pdf Restricted to Registered users only Download (372kB) |
|
|
Text (BAB III)
4. BAB III - Adil Ashari (55118110040).pdf Restricted to Registered users only Download (305kB) |
|
|
Text (BAB IV)
5. BAB IV - Adil Ashari (55118110040).pdf Restricted to Registered users only Download (530kB) |
|
|
Text (BAB V)
6. BAB V - Adil Ashari (55118110040).pdf Restricted to Registered users only Download (221kB) |
|
|
Text (DAFTAR PUSTAKA)
7. Daftar Pustaka - Adil Ashari (55118110040).pdf Restricted to Registered users only Download (375kB) |
|
|
Text (LAMPIRAN)
8. Lampiran - Adil Ashari (55118110040).pdf Restricted to Registered users only Download (5MB) |
Abstract
This study aims to analyze the influence of Service Quality, Electronic Word of Mouth, Web Quality, Trust, and Purchasing Decisions. The object of this research Matahari.com, and the number of sample determined is 280 respondents using a calculation method based on theory Hair formula multiplied by 5. Sampling convenience method, date collection method using questionnaire, and analysis using Partial Least Square (PLS). The results of the study are known that the Quality of Service affects Purchasing Decisions, Electronic Word of Mouth affects Purchasing Decisions, Web Quality affects Purchasing Decisions, Trust affects Purchasing Decisions. Keywords : Service Quality, Electronic Word of Mouth, Web quality, Trust, Purchasing Decision Penelitian ini bertujuan menganalisis pengaruh Kualitas Pelayanan, Electronic Word of Mouth, Kualitas Web, Kepercayaan, dan Keputusan Pembelian. Objek penelitian ini adalah konsumen Matahari.com, dan jumlah sampel yang ditentukan adalah 280 responden dengan menggunakan metode perhitungan berdasarkan rumus teori Hair yang dikalikan 5. Metode penarikan sampel Convenience Sampling, metode pengumpulan data menggunakan kuesioner, dan analisis menggunakan Partial Least Square (PLS). Hasil penelitian diketahui bahwa Kualitas Pelayanan berpengaruh terhadap Keputusan Pembelian, Electronic Word of Mouth berpengaruh terhadap Keputusan Pembelian, Kualitas Web berpengaruh terhadap Keputusan Pembelian, Kepercayaan berpengaruh terhadap Keputusan Pembelian. Kata kunci : Kualitas Pelayanan, Electronic Word of Mouth, Kualitas Web, Kepercayaan, Keputusan Pembelian.
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55118110040 |
| Uncontrolled Keywords: | Kualitas Pelayanan, Electronic Word of Mouth, Kualitas Web, Kepercayaan, Keputusan Pembelian. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas 800 Literatures/Kesusastraan > 800. Literatures/Kesusastraan > 801 Philosophy and Theory of Literatures/Filsafat dan Teori Kesusastraan > 801.3 Value, Influence, Effect/Nilai, Pengaruh, Efek |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | CALVIN PRASETYO |
| Date Deposited: | 08 Jul 2023 02:51 |
| Last Modified: | 08 Jul 2023 02:51 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/78823 |
Actions (login required)
 |
View Item |
