IMPLEMENTASI KAMPANYE PADA PRODUK HOTEL OLEH HUMAS PT TRAVEL WHOLESALE CENTER KEPADA PELANGGAN DI MASA PANDEMI COVID-19 PADA TAHUN 2020

RACHMA S, ANISA (2020) IMPLEMENTASI KAMPANYE PADA PRODUK HOTEL OLEH HUMAS PT TRAVEL WHOLESALE CENTER KEPADA PELANGGAN DI MASA PANDEMI COVID-19 PADA TAHUN 2020. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The development of the hotel world in an effort to provide tourism accommodation services in Indonesia is increasingly showing a very rapid development. Along with the development of the times from time to time it is growing rapidly that makes it easier for the public to do everything online through an online booking platform that can be used anywhere and anytime without being hindered by space and time. But as we know in the midst of the Covid-19 pandemic, the current condition of travel or travel companies is getting a pretty big hit. The covid-19 pandemic has had a significant impact on the national tourism sector. Many hotels have closed temporarily due to the Covid-19 pandemic. This background focuses more on the campaign activities carried out by the Public Relations Travel Wholesale Center during the Covid-19 pandemic to be able to restore its good image again by offering several hotel products during the pandemic to be able to steal the attention of customers at affordable, cheap prices so they want to use them. return to travel services.The theory used in this study uses the Phenomenology Theory. Where this theory makes actual experience the main data in understanding reality. The method in this research uses a case study, with a qualitative approach. The results of the research from the implementation of the campaign on hotel products by the Public Relations of Travel Wholesale Center during the Covid-19 pandemic using online media on Instagram, Facebook and Whatsapp have remained in their selection of social media because the message information conveyed directly touched the public and was well received, but As for the obstacles, there is still a lack of attractiveness of the products offered by the Travel Wholesale Center, in terms of the sentences in each product published through social media because there are still some people who do not understand the hotel products offered during a pandemic such as paynow staylatter products. now, the stay can be later / followed) still needs to be improved again. Keywords: Implementation, Campaign, Wholesale Center Hotel Products, Pandemic Period. Perkembangan dunia perhotelan dalam upaya penyediaan jasa akomodasi pariwisata di Indonesia semakin hari semakin menunjukkan perkembangan yang sangat pesat. Seiring berkembangnya zaman dari waktu ke waktu yang semakin berkembang pesat memudahkan publik untuk melakukan segala sesuatunya secara online melalui platform booking online yang bisa digunakan dimanapun dan kapan pun tanpa terhalang ruang dan waktu. Tetapi seperti yang kita ketahui ditengah pandemi covid-19 saat ini kondisi perusahaan perjalanan atau travel mendapatkan hantaman yang cukup besar. Adanya pandemic covid-19 telah memberikan dampak signifikan terhadap sektor pariwisata nasional. Banyak perhotelan yang tutup sementara akibat pandemic covid-19. Latar belakang ini lebih memfokuskan kepada kegiatan kampanye yang dilakukan oleh Humas Travel Wholesale Center di masa pandemic covid-19 untuk bisa mengembalikan citranya yang baik lagi dengan menawarkan beberapa produk-produk hotel masa pandemic untuk bisa mencuri perhatian pelanggan dengan harga yang terjangkau murah agar mau menggunakan kembali jasa travelnya. Teori yang di gunakan pada penelitian ini menggunakan Teori Fenomenologi. Dimana teori ini menjadikan pengalaman sebenarnya sebagai data utama dalam memahami realitas. Metode pada penelitian ini menggunakan Studi kasus , dengan pendekatan Kualitatif. Hasil penelitian dari Implementasi kampanye Pada Produk Hotel Oleh Humas Travel Wholesale Center di masa pandemic covid-19 dengan menggunakan media online di Instagram , Facebook dan Whatsapp sudah tetap dalam pemilihan media socialnya karena informasi pesan yang disampaikan langsung menjamah ke publik dan diterima dengan baik , tetapi adapun hambatannya masih kurangnya daya tarik dari produk yang ditawarkan oleh Travel Wholesale Center ,dari sisi kalimat yang ada di setiap produk yang di publish melalui media social karena masih ada sebagian khalayak yang belum memahami produk hotel yang ditawarkan di masa pandemic seperti produk paynow staylatter ( bayarnya sekarang , menginapnya bisa nanti/menyusul) masih harus perlu ditingkatkan kembali. Kata Kunci: Implementasi, Kampanye , Produk Hotel Wholesale Center, Masa Pandemic.

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