PERANCANGAN VIDEO EXPLAINER PENCEGAHAN PESAN WHATSAPP HOAKS

HIDAYAT, ADJIE (2021) PERANCANGAN VIDEO EXPLAINER PENCEGAHAN PESAN WHATSAPP HOAKS. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Hoax or known as misleading information is worrying for the public. The Ministry of Communication and Information (Kominfo) noted an increased number of hoax cases during the Covid-19 pandemic. Hoax messages can cause fear, uncertainty, and even panic in society. The government always delivers directives to prevent hoax messages. However, hoax cases are increasingly happening in social media and messaging applications. Research using descriptive qualitative method through observation and literature study found that there are problems of hoax cases that are difficult to detect. Hoax cases in WhatsApp Groups are difficult to identify the initial source of its spread because the application system is private. The public needs to have the awareness to understand and prevent hoax messages. This design aims to find a form of visual communication about hoaxes that is easy to understand for the public. WhatsApp is a popular messaging application used by a majority of Indonesian teens to adults. WhatsApp application users are increasing every year. Based on this, explanations regarding hoax cases on WhatsApp need to be encouraged. Ease of internet access now makes it easy for people to access digital content, so explainer videos are an option in promoting something within a certain period. The advantages of explainer videos are that they can convey more compelling information, dynamic form of communication, and reach a larger target audience. Narrative adjusts to the target as a persuasive communication strategy for the campaign can be well delivered. Key Word: Explainer Video, Infographic, Hoax Hoaks atau dikenal sebagai informasi bohong sangat meresahkan bagi masyarakat. Kementerian Komunikasi dan Informatika (Kominfo) mencatat adanya peningkatan jumlah kasus hoaks selama pandemi Covid-19. Pesan hoaks dapat menimbulkan ketakutan, ketidakpastian, bahkan kepanikan di tengah masyarakat. Pemerintah senantiasa menyampaikan arahan untuk mencegah pesan hoaks. Namun, kasus hoaks kian marak terjadi di media sosial dan aplikasi percakapan. Penelitian menggunakan metode deskriptif kualitatif melalui observasi dan studi pustaka menemukan adanya permasalahan kasus hoaks yang sulit terdeteksi. Kasus hoaks pada WhatsApp Group sulit diketahui sumber awal penyebarannya, karena sistem aplikasi yang tertutup. Masyarakat perlu memiliki kesadaran untuk memahami dan mencegah pesan hoaks. Perancangan ini bertujuan untuk menemukan bentuk komunikasi visual mengenai hoaks yang mudah dipahami bagi masyarakat. WhatsApp adalah aplikasi percakapan populer yang digunakan oleh mayoritas remaja hingga orang dewasa di Indonesia. Pengguna aplikasi WhatsApp mengalami peningkatan setiap tahun. Berdasarkan hal ini, penjelasan mengenai kasus hoaks di WhatsApp perlu digalakkan. Kemudahan akses internet kini menyebabkan masyarakat mudah mengakses konten digital, sehingga video explainer menjadi pilihan dalam mempromosikan sesuatu dalam jangka waktu tertentu. Kelebihan dari video explainer dapat menyampaikan bentuk komunikasi yang lebih menarik, dinamis, dan menjangkau target sasaran lebih luas. Pemilihan narasi menyesuaikan dengan target sasaran sebagai bentuk strategi komunikasi persuasif agar pesan kampanye dapat tersampaikan dengan baik. Kata Kunci: Video Explainer, Infografis, Hoaks

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