PERANCANGAN IDENTITAS VISUAL DAN DESAIN MEDIA INTERAKTIF WARUNG GALAU PUNCAK BOGOR

PRATAMA, AGAM KURNIA (2020) PERANCANGAN IDENTITAS VISUAL DAN DESAIN MEDIA INTERAKTIF WARUNG GALAU PUNCAK BOGOR. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Stalls are small family-owned businesses in the form of stalls, kiosks, small shops, or simple restaurants the term "warung" can be found in Indonesia and Malaysia. Identity needs that can identify confusion stalls will make it easier for visitors who have or have never hung out at stalls upset. To overcome this, a visual identity design is needed. Promotional media that are of interest in a means of communication are applied with several media such as (1) X-Banner, (2) Poster, (3) Note, (4) Sticker, (5) Pin, (6) Neox box, (7) Toilet sign system (8) Menu, (9) Packaging, (10) Business Cards. Keywords: stall, visual identity, promotion Warung adalah usaha kecil milik keluarga yang berbentuk kedai, kios, toko kecil, atau restoran sederhana istilah "warung" dapat ditemukan di Indonesia dan Malaysia. Kebutuhan identitas yang dapat mengidentifikasikan warung galau akan memudahkan bagi para pengunjung yang pernah maupun belum pernah hangout di warung galau. Untuk mengatasi hal tersebut, perlu adanya rancangan identitas visual. Media promosi yang menjadi kepentingan dalam sebuah sarana komunikasi diterapkan dengan beberapa media seperti (1) X-Banner, (2) Poster, (3) Nota, (4) Sticker, (5) Pin, (6) Neox box, (7) Sign system toilet (8) Menu, (9) Kemasan, (10) Kartu Nama. Kata kunci: puncak, identitas visual, promosi

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 20 065
NIM/NIDN Creators: 42316010064
Uncontrolled Keywords: puncak, identitas visual, promosi
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual
600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: CALVIN PRASETYO
Date Deposited: 12 Jun 2023 02:33
Last Modified: 12 Jun 2023 02:33
URI: http://repository.mercubuana.ac.id/id/eprint/78203

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