PERANCANGAN MEDIA PROMOSI BUDAYA BETAWI DALAM PARIWISATA DKI JAKARTA

AGUSTIN, MUHAMMAD RAFI (2020) PERANCANGAN MEDIA PROMOSI BUDAYA BETAWI DALAM PARIWISATA DKI JAKARTA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

DKI Jakarta as the State Capital of the Republic of Indonesia is a busy and fastdeveloping megapolitan city. But in the midst of developments in technology, Betawi began to fade and it is feared will be forgotten. To solve this case the writer was inspired to develop it through promotional media with new unique sales through pop culture. This can be used for creating interesting content in developing Betawi culture inspired by K-Pop culture promotional media strategy, without having to deviate from the Betawi cultural norms itself. So promotional media consists of animated videos was choosen as the output to provided through social media. Social media was chosen because the data obtained in the 2019 study currently has a great interest in social media making information, promotions can be more easily conveyed. Keywords : Jakarta, Promotional Media, Social Media, Animation DKI Jakarta sebagai Ibukota Negara Republik Indonesia adalah kota megapolitan yang sibuk dan berkembang pesat. Namun di tengah perkembangan perkembangan teknologi Betawi, mulai memudar dan dikhawatirkan akan dilupakan. Dalam menanggapi hal ini penulis mendapat solusi yang terinspirasi mengembangkan budaya Betawi melalui media promosi dengan unique selling baru melalui budaya pop. Ini bisa menjadi dasar untuk membuat konten yang menarik dalam mengembangkan budaya Betawi yang terinspirasi oleh strategi media promosi budaya K-Pop, tanpa harus menyimpang dari norma-norma budaya Betawi itu sendiri. Sehingga untuk mewujudkan hal tersebut media promosi ini terdiri dari video animasi yang disediakan melalui media sosial. Media sosial dipilih karena data yang diperoleh dalam penelitian 2019 saat ini memiliki minat besar dalam pembuatan informasi media sosial, promosi dapat lebih mudah disampaikan. Kata kunci: Jakarta, Media Promosi, Media Sosial, Animasi

Item Type: Thesis (S1)
Call Number CD: FDSK/DKV. 20 055
Call Number: SDSK/23/21/032
NIM/NIDN Creators: 42316010054
Uncontrolled Keywords: Jakarta, Media Promosi, Media Sosial, Animasi
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 011 General Bibliographies/Bibliografi Umum > 011.3 Bibliographies by Specific Forms/Bibliografi dan Katalog dengan Bentuk Khusus > 011.37 Visual and Audio Visual Media/Media Visual dan Audio Visual
600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik
Divisions: Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User: CALVIN PRASETYO
Date Deposited: 12 Jun 2023 01:26
Last Modified: 12 Jun 2023 01:26
URI: http://repository.mercubuana.ac.id/id/eprint/78197

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