FAWZI, ABDILLAH MUHAMMAD (2023) HUBUNGAN MOTIVASI HEDONIS DENGAN PERILAKU IMPULSIVE BUYING AKSESORIS GAME ONLINE PADA GAMERS. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
01 COVER.pdf Download (568kB) | Preview |
|
|
Text (ABSTRAK)
02 ABSTRAK.pdf Download (27kB) | Preview |
|
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (BAB I)
03 BAB 1.pdf Restricted to Registered users only Download (123kB) |
|
|
Text (BAB II)
04 BAB 2.pdf Restricted to Registered users only Download (195kB) |
|
|
Text (BAB III)
05 BAB 3.pdf Restricted to Registered users only Download (137kB) |
|
|
Text (BAB IV)
06 BAB 4.pdf Restricted to Registered users only Download (238kB) |
|
|
Text (BAB V)
07 BAB 5.pdf Restricted to Registered users only Download (24kB) |
|
|
Text (DAFTAR PUSTAKA)
08 DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (86kB) |
|
|
Text (LAMPIRAN)
09 LAMPIRAN.pdf Restricted to Registered users only Download (134kB) |
Abstract
This study aims to determine whether there is a relationship between hedonic motivation and impulsive buying of online game accessories among gamers. This research was conducted by collecting 101 participants aged from 18 years. This study used non-probability sampling with accidental sampling technique and data collection was carried out using the Spearman rho correlation statistical technique with the help of the SPSS version 22 program. From the data analysis carried out, there is a correlation between Hedonic Motivation and Impulsive Buying of a strong positive correlation value of 0.847. From these results it can be interpreted that there is a relationship between Hedonic Motivation and ImpulsiveBuying. Keywords: Hedonic Motivation.Impulsive Buying, Game Online Penelitian ini bertujuan untuk mengetahui apakah terdapatnya hubungan antara motivasi hedonis dengan impulsive buying aksesoris game online pada gamers. Penelitian ini dilakukan dengan mengumpulkan 101 partisipan yang berusia dari 18 tahun. Penelitian ini menggunakan non probability sampling dengan teknik accidental sampling dan pengumpulan data dilakukan dengan teknik statistik korelasi spearman rho oleh bantuan program SPSS versi 22. Dari analisis data yang dilakukan terdapat hasil korelasi antara Motivasi Hedonis dengan Impulsive Buying sebesar nilai korelasi yang positif kuat sebesar 0.847. Dari hasil tersebut dapat diartikan bahwa terdapatnya hubungan antara Motivasi Hedonis dengan ImpulsiveBuying. Kata Kunci: Motivasi Hedonis. Impulsive Buying, Game Online
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FP/PSI. 23 087 |
| NIM/NIDN Creators: | 46115010149 |
| Uncontrolled Keywords: | Motivasi Hedonis. Impulsive Buying, Game Online |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 150.1-150.9 Standard Subdivisions of Psychology/Subdivisi Standar Dari Psikologi, Ilmu Jiwa |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | ADELINA HASNA SETIAWATI |
| Date Deposited: | 31 May 2023 07:22 |
| Last Modified: | 31 May 2023 07:22 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/77921 |
Actions (login required)
 |
View Item |
