SYAFIRA, ZAHRA MAULIDA (2023) HUBUNGAN ANTARA PERILAKU PEMBELIAN IMPULSIF DENGAN PERILAKU BERHUTANG (DISSAVING) PADA WARGA JAKARTA DI TENGAH MASA PANDEMI COVID-19. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aimed to determine the relationship between impulsive buying behavior and debt (dissaving) behavior among Jakarta residents amid the Covid-19 pandemic. This study used quantitative methods with 390 respondents. Sampling using a accidental sampling technique. The research instrument used adaptation measurement tools with 20 items of The Impulse Buying Tendency Scale (IBTS) Verplanken and Herabadi (2001) with Cronbach's Alpha 0.892 and 22 items of debt behavior (Katona, 1951) with Cronbach's Alpha 0.934. Data analysis used statistical tests nonparametric, namely the Spearman-Rank correlation test, to determine the correlation between impulsive buying behavior and debt behavior and obtained a correlation coefficient of r = 0.856 (significant 0.000) so it can be concluded that there is an of excellent vitality relationship between The Impulse Buying Tendency Scale and debt behavior. Keywords: Impulse Buying, Dissaving, Debt Behavior Tujuan dari penelitian ini untuk mengetahui hubungan antara perilaku pembelian impulsif dengan perilaku berhutang (dissaving) pada warga Jakarta di tengah masa pandemic Covid-19. Penelitian ini menggunakan metode kuantitatif dengan responden sebanyak 390 jiwa. Pengambila sampel menggunakan metode accidental sampling. Instrumen penelitian menggunakan alat ukur hasil adaptasi dengan 22 item untuk The Impulse Buying Tendency Scale (IBTS) Verplanken and Herabadi (2001) dengan cronbach’s Alpha 0,892 dan 22 item untuk perilaku berhutang (Katona, 1951) dengan Cronbach’s Alpha 0, 934. Analisa data menggunakan uji statistic non parametrik yaitu uji korelasi Spearman-Rank untuk mengetahui korelasi antara perilaku pembelian impulsif dengan perilaku berhutang dan didapatkan nilai koefisien korelasi r = 0,856 (signifikasni 0,000) atau p = 0,000 (p <0,05) maka dapat disimpulkan terdapat hubungan yang sangat kuat antara The Impulse Buying Tendency Scale dengan perilaku berhutang. Kata Kunci: Pembelian Impulsif, Perilaku Berhutang
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FP/PSI. 23 086 |
| NIM/NIDN Creators: | 46118110011 |
| Uncontrolled Keywords: | Pembelian Impulsif, Perilaku Berhutang |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 150.1-150.9 Standard Subdivisions of Psychology/Subdivisi Standar Dari Psikologi, Ilmu Jiwa 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | ADELINA HASNA SETIAWATI |
| Date Deposited: | 29 May 2023 02:39 |
| Last Modified: | 29 May 2023 02:39 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/77795 |
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