PENGARUH KEMUDAHAN PENGGUNAAN,KUALITAS PRODUK,PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN LAZADA.CO.ID

DELVYRA, VELYA (2023) PENGARUH KEMUDAHAN PENGGUNAAN,KUALITAS PRODUK,PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN LAZADA.CO.ID. S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
01 COVER.pdf
Download (363kB) | Preview
[img]
Preview
 Text (ABSTRAK)
02 ABSTRAK.pdf
Download (27kB) | Preview
[img] Text (BAB I)
03 BAB 1.pdf
Restricted to Registered users only
Download (244kB)
[img] Text (BAB II)
04 BAB 2.pdf
Restricted to Registered users only
Download (218kB)
[img] Text (BAB III)
05 BAB 3.pdf
Restricted to Registered users only
Download (288kB)
[img] Text (BAB IV)
06 BAB 4.pdf
Restricted to Registered users only
Download (328kB)
[img] Text (BAB V)
07 BAB 5.pdf
Restricted to Registered users only
Download (41kB)
[img] Text (DAFTAR PUSTAKA)
08 DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (77kB)
[img] Text (LAMPIRAN)
09 LAMPIRAN.pdf
Restricted to Registered users only
Download (1MB)

Abstract

Lazada Indonesia is part of the Lazada group which is a shopping destination in Southeast Asia and has operations in Singapore, Malaysia, Indonesia, Vietnam, Thailand and the Philippines with Singapore as the headquarters location. How to improve purchasing decisions Lazada Indonesia. The purpose of this study was to test and analyze the ease of use of lazada purchasing decisions, to test and analyze product quality of lazada purchasing decisions, to test and analyze price perceptions of lazada purchasing decisions. In this sample research, the number is 220 consumers who have shopped at Lazada. The sampling technique used in this study was the non-probability sampling technique. The sampling method was convenience sampling. The research data analysis method uses SEM-PLS with the help of PLS software. The results of this study indicate that ease of use has a positive and significant effect on purchasing decisions, product quality has a positive and significant effect on purchasing decisions, price perception has a positive and significant effect on purchasing decisions. Keywords: Ease of Use, Product Quality, Perceived Price, Purchase Decision Lazada Indonesia merupakan bagian dari lazada group yang menjadi tujuan belanja di Asia Tenggara telah beroperasi di Singapura, Malaysia, Indonesia, Vietnam, Thailand, dan Filipina dengan Singapura sebagai lokasi kantor pusat. Bagaimana untuk meningkatkan keputusan pembelian Lazada Indonesia. Tujuan penelitian ini untuk menguji serta menganalisis kemudahan penggunaan terhadap keputusan pembelian lazada, untuk menguji serta menganalisis kualitas produk terhadap keputusan pembelian lazada, untuk menguji serta menganalisis persepsi harga terhadap keputusan pembelian di Lazada. Dalam penelitian sampel ini jumlah adalah 220 konsumen sudah pernah belanja Lazada. Teknik sampel yang di gunakan penelitian ini adalah dengan teknik non-probability sampling metode pengambilan sampel dilakukan convience sampling. Metode analisis data penelitian menggunakan metode SEM-PLS dengan bantuan software PLS. Hasil penelitian ini menunjukan bahwa Kemudahan penggunaan berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Kualitas produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Persepsi Harga berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci: Kemudahan Penggunaan, Kualitas Produk, Persepsi Harga, Keputusan Pembelian

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 030
Call Number: SE/31/23/183
NIM/NIDN Creators: 43117010105
Uncontrolled Keywords: Kemudahan Penggunaan, Kualitas Produk, Persepsi Harga, Keputusan Pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: MILA RISKA
Date Deposited: 26 May 2023 04:02
Last Modified: 26 May 2023 04:02
URI: http://repository.mercubuana.ac.id/id/eprint/76924

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.