ANALISIS BISNIS BERKELANJUTAN PADA TREND PENURUNAN MINAT DAFTAR SMK STRADA JAKARTA, TANGERANG, BEKASI DALAM ERA DAMPAK PANDEMI COVID-19

KAMBONG, FRANCISKA IRENE RISDYARTI (2023) ANALISIS BISNIS BERKELANJUTAN PADA TREND PENURUNAN MINAT DAFTAR SMK STRADA JAKARTA, TANGERANG, BEKASI DALAM ERA DAMPAK PANDEMI COVID-19. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Interest is acceptance of a relationship between oneself and something that is outside of oneself. Sofiyanti and Sukirman suggest that interest is a person's interest in something, if someone feels interested, of course he will show an attitude that he is really interested in the object of interest. Students' interest in continuing their education to the SMK level can be caused by various factors, including: (1) the economic ability of students' parents, (2) online learning systems, (3) readiness of the school with technological disruption. The research method used was quantitative by collecting information data in the form of a questionnaire which was distributed to 210 respondents who attended junior high school level, especially at several Perkumpulan Strada Middle Schools in Jakarta, Tangerang and Bekasi. Statistical analysis tool in the form of Structural Equation Model (SEM). Measuring tools in this study are validation tests, reliability tests, percentages, averages, Likert scales, structural equation models. The tool used is Smart-PLS. Based on the results of the research, the analysis of the equation model shows that there is a significant positive influence on the ability of the family's economy on student interest, the readiness of the school with technological disruption on student interest, and student interest in online learning systems that affect student interest. This study concluded that as a whole, each variable of family economic ability, the readiness of the school with technological disruption and students' interest in online learning systems had an effect on students' interest in registering for the SMK level at Perkumpulan Strada. Keywords: economic capacity, school readiness, online learning, student list interest. Minat merupakan penerimaan akan suatu hubungan antara diri sendiri dengan sesuatu yang berada di luar dirinya. Sofiyanti dan Sukirman mengemukakan bahwa minat adalah ketertarikan seseorang akan sesuatu, apabila seseorang telah merasa tertarik tentunya akan menunjukkan sikap bahwa dirinya benar-benar tertarik dengan obyek yang diminati. Minat siswa untuk melanjutkan pendidikan ke jenjang SMK dapat disebabkan oleh berbagai macam faktor, antara lain: (1) kemampuan ekonomi orang tua siswa, (2) sistem pembelajaran online, (3) kesiapan pihak sekolah dengan adanya disrupsi teknologi. Metode Penelitian yang digunakan kuantitatif dengan mengumpulkan data informasi berupa kuisioner yang disebarkan kepada 210 responden yang bersekolah pada jenjang SMP, terutama pada beberapa SMP Perkumpulan Strada Jakarta, Tangerang, dan Bekasi. Alat analisis statistik berupa Structural Equation Model (SEM). Alat ukur dalam penelitian ini adalah uji validitasi, uji reabilitas, presentase, rata-rata, skala likert, model persamaan struktural. Alat bantu yang digunakan adalah Smart-PLS. Berdasarkan hasil penelitian analisis model persamaan menunjukkan bahwa terdapat pengaruh positif yang signifikan kemampuan ekonomi keluarga terhadap minat siswa, kesiapan pihak sekolah dengan adanya disrupsi teknologi terhadap minat siswa, serta ketertarikan siswa pada sistem pembelajaran online yang berpengaruh terhadap minat siswa. Penelitian ini menghasilkan kesimpulan bahwa secara keseluruhan dari masingmasing variabel kemampuan ekonomi keluarga, kesiapan pihak sekolah dengan adanya disrupsi teknologi dan ketertarikan siswa pada sistem pembelajaran online berpengaruh terhadap minat siswa untuk mendaftar ke jenjang SMK di Perkumpulan Strada. Kata kunci: kemampuan ekonomi, kesiapan sekolah, pembelajaran online, minat daftar siswa.

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