PENGARUH MANFAAT, KEMUDAHAN, RISIKO DAN PENDAPATAN TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN SHOPEE PAYLATER

APRIANTO, JIMMY DANIEL (2023) PENGARUH MANFAAT, KEMUDAHAN, RISIKO DAN PENDAPATAN TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN SHOPEE PAYLATER. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

New digital payment systems were developed as a result of rapid technological and Internet developments in Indonesia. Financial technology (fintech) is one of the growing technological advances in Indonesia's financial sector. Research is conducted with the goal of analyzing perceptions of benefits, perceptions of ease, risk, and income on purchase decisions using shopee paylater. Research models using kausal research design. The population in this study are all paying for shopee paylater applications in dki Jakarta which are still unknown. The technique used in sample selection is to use an impressive. sample. By determining data of appropriate criteria, qualities, and characteristics. The number of minimum samples in this study is 135 respondents. Researchers use the IBM SPSS statistic software 26 to analyze its descriptive characteristics and 3.3 smartpls for measuring research data using the microbial method least square (PLS). Results come from the positive and significant impact that benefits and benefits have on purchasing decisions. But risk and income are significant but not significant to the decision of the purchase. Keywords: Benefits, Ease, Risk, Income, Purchasing Decisions Sistem pembayaran digital baru dikembangkan sebagai hasil dari pesatnya perkembangan teknologi dan internet di Indonesia. Financial technology (fintech) merupakan salah satu kemajuan teknologi di sektor keuangan Indonesia yang semakin meluas. Penelitian dilakukan dengan tujuan untuk menganalisis hubungan persepsi manfaat, persepsi kemudahan, risiko, dan pendapatan terhadap keputusan pembelian menggunakan shopee paylater. Model penelitian menggunakan desain penelitian kausal. Populasi pada penelitian ini adalah seluruh pelanggan yang menggunakan aplikasi Shopee Paylater di DKI Jakarta yang belum diketahui lokasi persisnya. Teknik yang digunakan dalam pemilihan sampel adalah menggunakan Purposive Sampling. Dengan menentukan data kriteria, sifat, serta ciri-ciri yang sesuai. Jumlah sampel minimal dalam penelitian ini adalah berjumlah 135 responden. Peneliti menggunakan software IBM SPSS Statistic 26 untuk menganalisis karakteristik deskriptif dan software SmartPLS 3.3 untuk mengukur data penelitian dengan menggunakan metode Partial Least Square (PLS). Diperoleh hasil bahwa manfaat dan kemudahan berpengaruh positif dan signifikan terhadap keputusan pembelian. Namun risiko dan pendapatan berpengaruh positif tetapi tidak signifikan terhadap keputusan pembelian. Kata Kunci: Manfaat, Kemudahan, Risiko, Pendapatan, Keputusan Pembelian

Item Type: Thesis (S2)
Call Number CD: CD/551. 23 022
Call Number: TM/51/23/082
NIM/NIDN Creators: 55120120023
Uncontrolled Keywords: Manfaat, Kemudahan, Risiko, Pendapatan, Keputusan Pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
Divisions: Pascasarjana > Magister Manajemen
Depositing User: MILA RISKA
Date Deposited: 12 May 2023 03:34
Last Modified: 12 May 2023 03:34
URI: http://repository.mercubuana.ac.id/id/eprint/76537

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