PENGARUH FUNCTIONAL VALUE EMOTIONAL VALUE DAN SOCIAL VALUE DIMEDIASI OLEH ATTITUDE TERHADAP PURCHASE INTENTION PRODUK HALAL PADA PENJUALAN ONLINE E- COMMERCE

FIRMANSYAH, BELLA (2023) PENGARUH FUNCTIONAL VALUE EMOTIONAL VALUE DAN SOCIAL VALUE DIMEDIASI OLEH ATTITUDE TERHADAP PURCHASE INTENTION PRODUK HALAL PADA PENJUALAN ONLINE E- COMMERCE. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The increase in the intention to buy halal products is becoming increasingly massive with the existence of E-Commerce. Through the Partial Least Square-Structural Equation Modeling (SEM-PLS) method, it can be seen which variables influence directly, indirectly or through mediation, the intention to buy halal products. The research uses primary data with a total sample of 200 respondents. The results of this study prove that by mediating attitudes, Functional Value s influence purchase intentions and social values directly influence purchase intentions. While Emotional Value has no significant positive effect on purchase intention and attitude. Keywords: Halal Products; Functional Value s; Emotional Value s; Attitude, E-Commerce Peningkatan Purchase Intention produk halal menjadi semakin massif dengan adanya E- Commerce. Melalui metode Partial Least Square-Structural Equation Modeling (SEM-PLS) dapat diketahui variable apa saja yang mempengaruhi secara langsung, tidak langsung maupun melalui mediasi terhadap Purchase Intention produk halal. Penelitian meggunakan data primer dengan jumlah sampel sebanyak 200 responden. Hasil penelitian ini membuktikan bahwa dengan mediasi Attitude , Functional Value berpengaruh terhadap Purchase Intention dan Social Value berpengaruh secara langsung terhadap Purchase Intention. Sementara Emotional Value berpengaruh positif tidak signifikan terhadap Purchase Intention dan Attitude . Kata Kunci : Produk Halal, Functional Value Emotional Value Attitude , E-commerce , Purchase Intention

Item Type:	Thesis (S2)
Call Number CD:	CD/551. 23 021
Call Number:	TM/51/23/081
NIM/NIDN Creators:	55120020007
Uncontrolled Keywords:	Produk Halal, Functional Value Emotional Value Attitude , E-commerce , Purchase Intention
Subjects:	000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	MILA RISKA
Date Deposited:	12 May 2023 03:29
Last Modified:	12 May 2023 03:29
URI:	http://repository.mercubuana.ac.id/id/eprint/76536

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