PENGARUH ATMOSFER TOKO, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG (Studi pada Starbucks Coffee Mall Citraland SC37)

CHALIK, MUHAMMAD IDHAM (2023) PENGARUH ATMOSFER TOKO, CITRA MEREK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG (Studi pada Starbucks Coffee Mall Citraland SC37). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the effect of store atmosphere, brand image and service quality on repurchase intention. The population in this study are consumers who come to Starbucks Coffee Mall Citraland and have made a purchase transaction at least once. The sample used is 175 consumers, calculated using the Hair formula. Sampling method using purposive sampling. The data collection method uses a survey method, with a g-form questionnaire research instrument. The methods of data analysis using Partial Least Square. This study proves that the store atmosphere has a positive and significant effect on repurchase intention. Brand image has a positive and significant effect on repurchase intention. And service quality has a positive and significant effect on repurchase intention. Keywords: Store Atmosphere, Brand Image, Service Quality, Repurchase Intention, Coffee Shop, Starbucks Coffe Penelitian ini bertujuan untuk menganalisis pengaruh atmosfer toko, citra merek dan kualitas pelayanan terhadap minat beli ulang. Populasi dalam penelitian ini yaitu konsumen yang datang ke Starbucks Coffee Mall Citraland dan sudah melakukan transaksi pembelian minimal 1 kali. Sampel yang digunakan yaitu sebanyak 175 konsumen, dihitung menggunakan rumus Hair. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian kuesioner g-form. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa atmosfer toko berpengaruh positif dan signifikan terhadap minat beli ulang. Citra merek berpengaruh positif dan signifikan terhadap minat beli ulang. Dan kualitas pelayanan berpengaruh positif dan signifikan terhadap minat beli ulang. Kata Kunci: Atmosfer Toko, Citra Merek, Kualitas Pelayanan, Minat Beli Ulang, Kedai Kopi, Starbucks Coffee

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 23 056
Call Number: SE/31/23/156
NIM/NIDN Creators: 43118010447
Uncontrolled Keywords: Atmosfer Toko, Citra Merek, Kualitas Pelayanan, Minat Beli Ulang, Kedai Kopi, Starbucks Coffee
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.435 Memory Management Programs/Program Manajemen Memori
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.7 Data in Computer Systems/Data dalam Sistem-sistem Komputer > 005.75 Specific Types of Data Files and Databases/Jenis Spesifik File Data dan Pangakalan Data > 005.759 Full-Text Database Management Systems/Sistem Manajemen Database Teks Penuh
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: MILA RISKA
Date Deposited: 27 May 2023 03:52
Last Modified: 29 May 2023 07:47
URI: http://repository.mercubuana.ac.id/id/eprint/76514

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