PENGARUH PROMOSI DIGITAL, KELOMPOK REFERENSI DAN EFIKASI TERHADAP KEPUTUSAN MELAKUKAN VAKSINASI BOOSTER COVID-19 DIMEDIASI OLEH KEPERCAYAAN (STUDI PADA KOTA BALIKPAPAN)

ALI, DENI NUR (2023) PENGARUH PROMOSI DIGITAL, KELOMPOK REFERENSI DAN EFIKASI TERHADAP KEPUTUSAN MELAKUKAN VAKSINASI BOOSTER COVID-19 DIMEDIASI OLEH KEPERCAYAAN (STUDI PADA KOTA BALIKPAPAN). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine and analyze the effect of Digital Promotion, Reference Groups, and Efficacy on the Decision to Conduct Covid-19 Booster Vaccination Mediated by Trust (Study in Balikpapan City). This study uses a causal research method. The population in this study are people who have carried out the second vaccine in the city of Balikpapan. The sampling method employs a non-probability sampling technique with 200 respondents from the city of Balikpapan. SEM (Structural Equation Modeling) SmartPLS version 3.0 was used for data analysis. The results showed that: (1) Digital Promotion, Reference Group, Efficacy, and Trust had a positive and significant effect on booster vaccination decisions, (2) Digital Promotion and Reference Group had a positive and not significant effect on Trust, (3) Efficacy had a positive and significant effect on Trust, (4) Trust does not mediate Digital Promotion and Reference Groups on vaccination decisions, (5) Trust mediates efficacy directly or indirectly in influencing booster vaccination decisions Keywords: Digital Promotion, Groups Reference, Efficacy, Trust, Booster Vaccination, Covid 19

Item Type: Thesis (S2)
Call Number CD: CD/551. 23 029
Call Number: TM/51/23/077
NIM/NIDN Creators: 55120120089
Uncontrolled Keywords: Digital Promotion, Groups Reference, Efficacy, Trust, Booster Vaccination, Covid 19
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 061 General Organizations in Indonesia/Organisasi-organisasi Umum di Indonesia
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 062 General Organizations in British Isles, England/Organisasi-organisasi Umum di Kepulauan Inggris dan Inggris
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 065 General Organizations in Italy and Adjacent Territories/Organisasi-organisasi Umum di Italia dan Sekitarnya
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
Divisions: Pascasarjana > Magister Manajemen
Depositing User: MILA RISKA
Date Deposited: 12 May 2023 07:17
Last Modified: 12 May 2023 07:17
URI: http://repository.mercubuana.ac.id/id/eprint/76310

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