PENGARUH RELIGIOUS OBLIGATION, PROMOTION, SHARIA FINANCIAL LITERACY TERHADAP KEPUTUSAN PENGGUNAAN BSI HASANAH CARD PADA MILENIAL MELALUI CUSTOMER AWARENESS SEBAGAI VARIABLE MEDIASI

ASYHAR, ABYAN NAUFAL (2023) PENGARUH RELIGIOUS OBLIGATION, PROMOTION, SHARIA FINANCIAL LITERACY TERHADAP KEPUTUSAN PENGGUNAAN BSI HASANAH CARD PADA MILENIAL MELALUI CUSTOMER AWARENESS SEBAGAI VARIABLE MEDIASI. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze Religious Obligation, Sharia Financial Literacy, Promotion on the Decision to Use the BSI Hasanah Card milenial’s with Customer Awareness as a Mediation Variable. The population of this study is consumers who are millennial and use the BSI Hasanah Card financing product, a total of 184,400. The samples taken were 384 respondents. The data source used is primary data and the data collection method used is a questionnaire. The analysis technique used is SEM-PLS. The results showed that: (1) Religious Obligation proved to have a positive and significant effect on Customer Awareness. (2) Sharia Financial Literacy is proven to have a positive and significant effect on Customer Awareness. (3) Promotion has proven to have a positive and significant effect on Customer Awareness. (4) Customer Awareness is proven to have a positive and significant effect on the Decision to Use. (5) Religious Obligation has proven to have a positive and significant effect on the decision to use in mediation by Customer Awareness. (6) Sharia Financial Literacy has proven to have a positive and significant effect on the decision to use mediated by Customer Awareness (7) Promotion has proven to have a positive and significant effect on the decision to use mediated by Customer Awareness. Keywords : Religious Obligation, Sharia Financial Literacy, Promotion, Decision to Use, Customer Awareness Penelitian ini bertujuan untuk menganalisis Religious Obligation, Sharia Financial Literacy, Promotion terhadap Keputusan Penggunaan BSI Hasanah Card pada milenial dengan Customer Awareness sebagai Variabel Mediasi. Populasi penelitian ini adalah konsumen yang berusia milenial dan menggunakan produk kartu pembiayaan BSI Hasanah Card sejumlah 184.400. Sampel yang diambil sebanyak 384 responden. Sumber data yang digunakan yaitu data primer dan Metode pengumpulan data yang digunakan yaitu kuesioner. Teknik analisis yang digunakan adalah SEM-PLS. Hasil penelitian menunjukkan bahwa : (1) Religious Obligation terbukti berpengaruh postif dan signifikan terhadap Customer Awareness. (2) Sharia Financial Literacy terbukti berpengaruh positif dan signifikan terhadap Customer Awareness. (3) Promotion terbukti berpengaruh positif dan signifikan terhadap Customer Awareness. (4) Customer Awareness terbukti berpengaruh positif dan signifikan terhadap Keputusan Penggunaan. (5) Religious Obligation terbukti berpengaruh positif dan signifikan terhadap Keputusan Penggunaan di mediasi oleh Customer Awareness. (6) Sharia Financial Literacy terbukti berpengaruh positif dan signifikan terhadap Keputusan Penggunaan di mediasi oleh Customer Awareness (7) Promotion terbukti berpengaruh positif dan signifikan terhadap Keputusan Penggunaan di mediasi oleh Customer Awareness. Kata Kunci : Religious Obligation, Sharia Financial Literacy, Promotion, Keputusan Penggunaan, Customer Awareness

Item Type: Thesis (S2)
Call Number CD: CD/551. 23 026
Call Number: TM/51/23/071
NIM/NIDN Creators: 55120020011
Uncontrolled Keywords: Religious Obligation, Sharia Financial Literacy, Promotion, Keputusan Penggunaan, Customer Awareness
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
100 Philosophy and Psychology/Filsafat dan Psikologi > 100. Philosophy and Psychology/Filsafat dan Psikologi > 106 Organizations and Management Philosophy/Organisasi dan Manajemen di Bidang Filsafat
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 150.1-150.9 Standard Subdivisions of Psychology/Subdivisi Standar Dari Psikologi, Ilmu Jiwa
Divisions: Pascasarjana > Magister Manajemen
Depositing User: MILA RISKA
Date Deposited: 12 May 2023 06:38
Last Modified: 12 May 2023 06:38
URI: http://repository.mercubuana.ac.id/id/eprint/76301

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