FULINGGA, MUHAMMAD ABKAL (2023) PENGARUH VIDEO YOUTUBE WONDERLAND INDONESIA ALFFY REV TERHADAP MINAT BERWISATA MASYARAKAT INDONESIA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Alffy Rev is one of the famous content creators on the youtube platform, one of his viral works is the Indonesian wonderland video the purpose of the video is to introduce culture, the song of natural beauty owned by Indonesia means that Indonesia is rich in culture. Also, the purpose of Alffy Rev itself is to make Indonesia's name can be seen as classy in the eyes of the world. The progress of civilization generally goes with the development of the world. The presence of the internet in the middle of people's lives is the beginning of the emergence of new media such as social media. Youtube is one of the platforms used. Especially the interest in traveling which is the focus of research which is contained in the Wonderland Indonesia video. The purpose of this study is to find out how much influence wonderland Indonesia videos have on the interest of Indonesians in traveling. The theories contained in this study include the AISAS Model there are 5 stages of the AISAS Model, including (attention, interest, search, action and share). In addition, there is the concept of Interest where there are three stages including knowledge, attitudes and behaviors. On this study, the paradigm used was positivism and the method used was descriptive quantitative survey, the researcher approached by making a questionnaire for respondents to be able to respond to the Indonesian wonderland youtube video. The sample used in this study was 100 respondents. Based on the results of the questionnaire research, in this study it was concluded that 61.9% of Indonesian wonderland videos have a considerable influence in the aspect of travel interest. This means that respondents in this study agree that the Indonesian wonderland video made by Alffy Rev can be influential in visiting tourist attractions in wonderland Indonesia. Keywords: Youtube, Alffy Rev, Wonderland Indonesia, Tourism Interest, Quantitative. Alffy Rev is one of the famous content creators on the youtube platform, one of his viral works is the Indonesian wonderland video the purpose of the video is to introduce culture, the song of natural beauty owned by Indonesia means that Indonesia is rich in culture. Also, the purpose of Alffy Rev itself is to make Indonesia's name can be seen as classy in the eyes of the world. The progress of civilization generally goes with the development of the world. The presence of the internet in the middle of people's lives is the beginning of the emergence of new media such as social media. Youtube is one of the platforms used. Especially the interest in traveling which is the focus of research which is contained in the Wonderland Indonesia video. The purpose of this study is to find out how much influence wonderland Indonesia videos have on the interest of Indonesians in traveling. The theories contained in this study include the AISAS Model there are 5 stages of the AISAS Model, including (attention, interest, search, action and share). In addition, there is the concept of Interest where there are three stages including knowledge, attitudes and behaviors. On this study, the paradigm used was positivism and the method used was descriptive quantitative survey, the researcher approached by making a questionnaire for respondents to be able to respond to the Indonesian wonderland youtube video. The sample used in this study was 100 respondents. Based on the results of the questionnaire research, in this study it was concluded that 61.9% of Indonesian wonderland videos have a considerable influence in the aspect of travel interest. This means that respondents in this study agree that the Indonesian wonderland video made by Alffy Rev can be influential in visiting tourist attractions in wonderland Indonesia. Keywords: Youtube, Alffy Rev, Wonderland Indonesia, Tourism Interest, Quantitative.
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