FAJAR, GUSTFRY (2015) PENGARUH PEMASARAN RELASIONAL, SWITCHING COSTS, CITRA MEREK TERHADAP NILAI PELANGGAN PT OPTIMA LAUTAN BERSAMA. S2 thesis, Universitas Mercu Buana Jakarta.
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Abstract
PENGARUH PEMASARAN RELASIONAL, SWITCHING COSTS, CITRA MEREK TERHADAP NILAI PELANGGAN PT OPTIMA LAUTAN BERSAMA
| Item Type: | Thesis (S2) |
|---|---|
| Call Number CD: | CD/551. 15 048 |
| Call Number: | TM/51/15/238 |
| NIM/NIDN Creators: | 55111120086 |
| Uncontrolled Keywords: | Relationship marketing, switching costs, brand image, customer value |
| Subjects: | 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.434 Company/Perseroan 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.4 Specific Fields of Accounting/Bidang Akuntansi Tertentu > 657.42 Cost Accounting/Akuntansi Biaya |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 14 Apr 2015 08:41 |
| Last Modified: | 07 May 2026 01:41 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/7568 |
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