PENGARUH KONTEN INSTAGRAM DOLANESIA.TRAVEL TERHADAP MINAT TRAVELING (Survey terhadap Komunitas Camping Adventure Family Jakarta Raya)

PUTRI, DWI YULIA (2023) PENGARUH KONTEN INSTAGRAM DOLANESIA.TRAVEL TERHADAP MINAT TRAVELING (Survey terhadap Komunitas Camping Adventure Family Jakarta Raya). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Instagram is one of the biggest social media platforms in the world today. One of them is the Instagram account @dolanesia.travel. This Instagram account promotes tourist attractions in Indonesia, through their very interesting content. This makes researchers interested in knowing and analyzing the effect of Instagram dolanesia.travel content on CAF club members who will be interested in Traveling. The theory used is the S-O-R theory, where S (Instagram Content) O (Camping Adventure Family) R (Interest in Traveling) because it is in accordance with what researchers want to get in research how the influence of CAF clubs on Traveling interest on the content of the Instagram account @dolanesia.travel. this can be through the meaning of the results of the content displayed by CAF members. This study used a quantitative approach with a survey method where questionnaires were distributed to 92 members of the CAF Club. The results of the research on the survey conducted the correlation coefficient value of 0.513. the coefficient of determination produces a figure of 26.3%, this shows that there is a contribution to the Influence of Dolanesia.travel Instagram Content on CAF Club Members going Traveling. The results of the hypothesis read that the calculated f value is 32,101 with a significant probability level of 0.000. Therefore the probability (0.000) is much smaller than sig 0.05 (in this study using a significance level of α = 5%), which means that Ho is rejected and Ha is accepted, or there is a significant influence between the Influence of Dolanesia.travel Instagram Account Content on Interest CAF Club Members Will Traveling. Keywords : Social Media, Instagram, Camping Adventure Family, Dolanesia.travel Instagram menjadi salah satu platform media sosial terbesar di dunia pada saat ini. Salah satunya adalah akun Instagram @dolanesia.travel. Akun instagram ini mempromosikan tempat-tempat wisata yang ada di Indonesia, melalui konten mereka yang sangat menarik. Hal ini membuat peneliti tertarik untuk mengetahui dan menganalisis pengaruh konten Instagram dolanesia.travel terhadap anggota club CAF akan minat Traveling. Teori yang digunakan adalah teori S-O-R, dimana S (Konten Instagram) O (Camping Adventure Family) R (Minat Traveling) karena sesuai dengan apa yang peneliti ingin dapatkan dalam penelitian bagaimana Pengaruh club CAF Terhadap minat Travelling pada konten akun Instagram @dolanesia.travel. hal ini bisa melalui pemaknaan dari hasil tayangan konten konten yang dilihat oleh para member CAF. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dimana kuesioner di sebarkan sebanyak 92 Anggota Club CAF. Hasil penelitian pada survey yang dilakukan nilai koefisien korelasi 0.513. koefisien determinasi menghasilkan angka sebesar 26,3%, ini menunjukkan adanya konstribusi Pengaruh Konten Instagram Dolanesia.travel terhadap Anggota Club CAF akan Traveling. Hasil Hipotesis, terbaca nilai f hitung sebesar 32.101 dengan tingkat probabilitas signifikan 0,000. Oleh karena itu probabilitas (0,000) jauh lebih kecil dari sig 0,05 (dalam penelitian ini menggunakan taraf signifikasi α = 5%) yang berarti Ho ditolak dan Ha diterima, atau terdapat pengaruh yang signifikan antara Pengaruh Konten Akun Instagram Dolanesia.travel Terhadap Minat Anggota Club CAF Akan Traveling. Kata Kunci : Media Sosial, Instagram, Camping Adventure Family, Dolanesia.travel

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 23 040
Call Number: SK/41/23/031
NIM/NIDN Creators: 44120010031
Uncontrolled Keywords: Media Sosial, Instagram, Camping Adventure Family, Dolanesia.travel
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.61 Interfacing and Communications for Specific Types of Electronic Computers/Antarmuka dan Komunikasi untuk Jenis Komputer Elektronik Tertentu
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.22 Kinds of Communication/Jenis-jenis Komunikasi > 302.222 Nonverbal Communication/Komunikasi Nonverbal
300 Social Science/Ilmu-ilmu Sosial > 350 Public Administration and Military Science/Administrasi Negara dan Ilmu Kemiliteran > 354 Administration of Economy/Departemen Perekonomian > 354.7 Administration of Commerce, Communications, Transportation/Administrasi Perdagangan, Komunikasi, Transportasi
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: MILA RISKA
Date Deposited: 15 May 2023 05:32
Last Modified: 20 May 2023 08:39
URI: http://repository.mercubuana.ac.id/id/eprint/75570

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