MAHARANI, INDIRA HAYYU (2023) EKSEKUSI IKLAN LAYANAN MASYARAKAT BERBASIS AUDIO VISUAL “LET’S ADOPT DON’T BUY” DALAM MENINGKATKAN KESADARAN MASYARAKAT AKAN LEDAKAN POPULASI HEWAN. S1 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
Iklan Layanan Masyarakat (Public Service Annoucment) sebagai salah satu produk Public relations dapat digunakan sebagai media informasi, komunikasi dan promosi. Salah satu isu yang dapat disebarluaskan kepada khalayak adalah ledakan populasi kucing liar yang terjadi di Jakarta. Penulis bersama tim membuat iklan layanan masyarakat berjudul Eksekusi Iklan Layanan Masyarakat Berbasis Audio Visual “Let’s Adopt Don’t Buy” Dalam Meningkatkan Kesadaran Masyarakat Akan Ledakan Populasi Hewan” guna memberikan informasi terkait ledakan populasi kucing liar kepada khalayak serta eksistensi dari organisasi Yayasan Let’s Adopt Indonesia yang berjasa dalam menanggulangi isu terkait. Dalam proposal ini, penulis sebagai eksekutor menjelaskan proses produksi iklan layanan masyarakat berdasarkan konsep komunikasi persuasif, public relations, serta teknis kamera guna menghasilkan iklan layanan masyarakat berbasis audiovisual yang berisikan pesan yang dapat disebarluaskan dan diterima khalayak dengan baik Kata Kunci: Public Relations, Komunikasi Persuasif, Teknis kamera, Iklan Layanan Masyarakat, Audio Visual Public Service Announcement as a public relations product can be used as a medium for information sharing, communication and promotion. One of the issues that can be disseminated to the public is thecat overpopulation that has occurred in Jakarta. The author and the team created a public service advertisement entitled “Execution Process of Audio Visual-Based Public Service Announcement “Let’s Adopt Don't Buy” in Raising Public Awareness of Animal Overpopulation” to provide information regarding the cat overpopulation to the public as well as the existence of the Let's Adopt Indonesia organization who are instrumental in tackling the related issues. In this proposal, the author as executor explains the production process of the public service advertisement based on the concepts of persuasive communication, public relations, and camera techniques to produce audiovisual based public service advertisements containing messages that can be disseminated and well received by the public. Keywords: Public relations, Persuasive Communications, Camera techniques, Public Service Announcement, Audio Visual
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44220120030 |
| Uncontrolled Keywords: | Keywords: Public relations, Persuasive Communications, Camera techniques, Public Service Announcement, Audio Visual. Kata Kunci: Public Relations, Komunikasi Persuasif, Teknis kamera, Iklan Layanan Masyarakat, Audio Visual. |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | SITI NOVI NUR CAHYANI |
| Date Deposited: | 25 Mar 2023 07:01 |
| Last Modified: | 25 Mar 2023 07:01 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/75481 |
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