PRABA, HARI ISMAYA (2023) PENGARUH TOTAL QUALITY MANAGEMENT TERHADAP KEUNGGULAN BERSAING DALAM UPAYAMENINGKATKAN KINERJA PERUSAHAAN PADA PERUSAHAAN FARMASI DENGAN METODE SEM-PLS. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine whether there is a significant influence between Total Quality Management on competitive advantage and company performance. The TQM variable is measured from eight indicators, namely Top Management Support, Quality Information, Process Management, Product Design, Workforce Management, Supplier Involment, Customer Involment, Employee Empowerment. Competitive advantage is measured by five indicators, namely price, quality, delivery dependability, product innovation, and time to market. While the company's performance variable will be measured from two indicators, namely financial performance and operational performance. Data collection was carried out by distributing questionnaires. The research analysis unit is PT. XYZ. The respondents who were sampled were 30 leaders and top managers. The analytical method used in testing the hypothesis is Structural Equation Modeling (SEM) using Partial Least Square (PLS). This research succeeded in proving that there is a significant relationship between Total Quality Management on competitive advantage, competitive advantage on company performance and Total Quality Management on company performance which is mediated by competitive advantage. And this research cannot prove the effect of Total Quality Management on company performance. Keywords: Total Quality Management, competitive advantage, and company performance. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh signifikan antara Total Quality Management terhadap keunggulan bersaing dan kinerja perusahaan. Variabel TQM diukur dari delapan indikator, yaitu Top Management Support, Quality Information, Process Management, Product Design, Workforce Management, Supplier Involment, Customer Involment, Employee Empowerment. Variabel keunggulan bersaing diukur dari lima indikator, yaitu harga, kualitas, delivery dependability, inovasi produk, dan time to market. Sedangkan variabel kinerja perusahaan akan diukur dari dua indikator, yaitu kinerja keuangan dan kinerja operasional. Pengumpulan data dilakukan dengan cara membagikan kuesioner. Unit analisis penelitian adalah PT. XYZ. Responden yang dijadikan sampel sebanyak 30 orang leader dan manajer puncak. Metode analisis yang digunakan dalam menguji hipotesis adalah Structural Equation Modeling (SEM) dengan menggunakan Partial Least Square (PLS). Penelitian ini berhasil membuktikan adanya hubungan yang signifikan antara Total Quality Management terhadap keunggulan bersaing, keunggulan bersaing terhadap kinerja perusahaan dan Total Quality Management terhadap kinerja perusahaan yang dimediasi keunggulan bersaing . Dan dari penelitian ini tidak dapat membuktikan pengaruh Total Quality Management terhadap kinerja perusahaan. Kata kunci: Total Quality Manangement, keunggulan bersaing, dan kinerja perusahaan
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