PENGARUH ELECTRONIC WORD OF MOUTH, DAYA TARIK WISATA, DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KE DESTINASI WISATA HALAL DKI JAKARTA PADA GENERASI Z (Studi Kasus Pada Destinasi Wisata “Halal Park Jakarta”)

PUTRA, RAMA YULISTYANA (2020) PENGARUH ELECTRONIC WORD OF MOUTH, DAYA TARIK WISATA, DAN CITRA DESTINASI TERHADAP MINAT BERKUNJUNG KE DESTINASI WISATA HALAL DKI JAKARTA PADA GENERASI Z (Studi Kasus Pada Destinasi Wisata “Halal Park Jakarta”). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Halal Lifestyle is a global trend, one of the Halal Lifestyle sectors is halal tourism. Indonesia is a country that has the largest Muslim majority population in the world, besides that Indonesia is a country rich in culture and tourism. The purpose of this research is to determine and analyze the effect of Electronic Word of Mouth, Tourist Attraction and Destination Image on tourist interest in visiting halal tourist destinations in DKI Jakarta. Case Studies on Halal Park Jakarta Destination. The approach used in this study is a quantitative approach with a total sample size of 160 Muslim generation Z respondents using purposive sampling technique with the SmartPLS analysis tool. The results showed that the variables of Destination Image and Tourist Attraction had a positive influence on visiting interest. Meanwhile, the Electronic Word of Mouth variable has no significant positive effect. This means that the halal tourist destination "Halal Park Jakarta" has an image and an attraction that can attract tourists to visit, and requires improvement or improvement in the aspect of information about this destination based on the advice given by the author. Keywords: Electronic Word of Mouth, Tourism Attraction, Destination Image, Halal Tourism, DKI Jakarta, Halal Park Jakarta, Generation Z, Visiting Interest. Halal Lifestyle merupakan Trend global, salah satu sektor Halal Lifestyle adalah wisata halal. Indonesia merupakan negara yang memiliki penduduk mayoritas muslim terbesar di dunia, selain itu Indonesia merupakan Negara yang kaya akan budaya dan wisata. Tujuan dilakukannya penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Electronic Word of Mouth, Daya Tarik Wisata dan Citra Destinasi terhadap minat berkunjung wisatawan ke destinasi wisata halal di DKI Jakarta Studi Kasus pada Destinasi Halal Park Jakarta. Pendekatan yang dilakukan dalam penelitian ini adalah pendekatan kuantitatif dengan jumlah Sampel sebanyak 160 responden generasi Z muslim menggunakan teknik Purposive Sampling dengan alat analisis Smart- PLS. Hasil penelitian menunjukan bahwa variabel Citra Destinasi dan Daya Tarik Wisata memiliki pengaruh positive terhadap minat berkunjung. Sedangkan variabel Electronic Word of Mouth tidak berpengaruh positif signifikan. Hal ini berarti Destinasi wisata halal “Halal Park Jakarta”memiliki citra serta daya tarik yang dapat menarik minat berkunjung wisatawan, serta memerlukan perbaikan atau peningkatan dalam aspek informasi mengenai destinasi ini berdasarkan saran yang telah diberikan oleh penulis. Kata kunci: Electronic Word of Mouth, Daya Tarik Wisata, Citra Destinasi, Wisata Halal, DKI Jakarta, Halal Park Jakarta, Generasi Z, Minat Berkunjung.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 481
NIM/NIDN Creators: 43116010002
Uncontrolled Keywords: Electronic Word of Mouth, Daya Tarik Wisata, Citra Destinasi, Wisata Halal, DKI Jakarta, Halal Park Jakarta, Generasi Z, Minat Berkunjung.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 28 Feb 2023 01:38
Last Modified: 28 Feb 2023 01:38
URI: http://repository.mercubuana.ac.id/id/eprint/74419

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