Anisah, Siti (2023) PEMANFAATAN MEDIA SOSIAL IG @terminalterpadupulogebang SEBAGAI MEDIA INFORMASI DALAM MENANGANI BERITA HOAKS TENTANG SWAB ANTIGEN DIVISI HUMAS TERMINAL TERPADU PULO GEBANG DI MASA PANDEMI COVID-19. S1 thesis, Universitas Mercu Buana - Menteng.
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Abstract
Penelitian ini membahas tentang media Instagram resmi milik terminal pulogebang yang di gunakan untuk menyampaikan informasi pada saat pandemi agar masyarakat aman dan menjaga protocol kesehatan dalam bertransportasi. Masalah dalam penelitian ini tentang bagaimana media sosial Instagram dalam memberikan berita pada khalayaknya. Konsep yang digunakan dalam penelitian ini adalah teori komunikasi (Panuju, 2018, p. 63) dan teori public relations untuk memanfaatkan media sosial dan digital sebagai sarana menyampaikan pesan 4C dari Chris Heuer menurut (Elvetta , Suryabi, & Jokom, 2018, p. 263) Dalam penelitian ini, paradigma yang digunakan adalah paradigma konstruktivisme dengan menggunakan metode kualitatif melalui pendekatan studi kasus. sumber data terdiri dari data primer dan sekunder melalui teknik wawancara, dokumentansi dan studi kepustakaan yang dianalisis secara kualitatif. Hasil penelitian menyimpulkan, bahwa media sosial yang dimiliki oleh terminal terpadu pulogebang bermanfaat untuk menyampaikan pesan kepada publik melalui akun resmi Instagram @terminalterpadupulogebang, tujuan yang dicapai terpenuhi karena public mendapatkan informasi yang di butuhkan tentang terminal terpadu di masa pandemi saat ini. Kata kunci: Terminal Terpadu, Media Sosial, Instagram. This research discusses the official Instagram media belonging to the pulogebang terminal which is used to convey information during a pandemic so that people are safe and maintain health protocols in transportation. The problem in this study is how social media Instagram delivers news to its audience. The concepts used in this study are communication theory (Mulyana, Communication Studies; An Introduction, 2002, p. 63) and public relations theory to utilize social and digital media as a means of conveying the 4C message from Chris Heuer according to (Solis, 2010, p. 263) In this study, the paradigm used is the constructivism paradigm using qualitative methods through a case study approach. Data sources consist of primary and secondary data through interview techniques, documentation and literature studies which are analyzed qualitatively. The results of the study concluded that the social media owned by the pulogebang integrated terminal is useful for conveying messages to the public through the official Instagram account @terminalterpadupulogebang, the objectives achieved are fulfilled because the public gets the information they need about the integrated terminal during the current pandemic. Keyword: Integrated Terminal, Social Media, Instagram
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 44215120109 |
| Uncontrolled Keywords: | Kata kunci: Terminal Terpadu, Media Sosial, Instagram, Integrated Terminal, Social Media, Instagram |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat |
| Divisions: | Fakultas Ilmu Komunikasi > Hubungan Masyarakat |
| Depositing User: | TIA FEBRIANA ABABIL |
| Date Deposited: | 15 Feb 2023 04:38 |
| Last Modified: | 15 Feb 2023 04:38 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/74148 |
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