AKTIVITAS CYBER PUBLIC RELATIONS KOMUNITAS PINTU DALAM MEMBANGUN CITRA PERUSAHAAN MELALUI TELEGRAM PINTU INDONESIA

Hutami, Nafila Tri (2023) AKTIVITAS CYBER PUBLIC RELATIONS KOMUNITAS PINTU DALAM MEMBANGUN CITRA PERUSAHAAN MELALUI TELEGRAM PINTU INDONESIA. S1 thesis, Universitas Mercu Buana - Menteng.

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Abstract

Kemajuan teknologi seperti saat ini sangat membantu, khususnya bagi seorang Public Relations dalam membangun citra perusahaan melalui media digital. Selain memaksimalkan media sosial sebagai implementasi pemasaran produk atau layanan, tidak dipungkiri bahwa komunitas juga mengemban tugas penting sebagai salah satu media untuk menemukan feedback customer akan produk atau layanan yang ditawarkan oleh perusahaan. Komunitas sendiri disini berperan sebagai sekumpulan orang yang memiliki minat yang sama, yakni sebagai pengguna produk, yang pastinya memberikan feedback paling relevan. Hal ini yang diterapkan oleh Pintu Indonesia yang beranggapan bahwa Komunitas, memegang kendali kuat dalam perkembangan crypto di Indonesia, oleh karena itu tersedia dua platform tambahan yang khusus dibuat untuk menyediakan wadah diskusi dan feedback publik eksternalnya yakni Telegram. Sejumlah konsep dan teori yang menjadi referensi dalam penelitian ini diantaranya: teori komunikasi virtual, cyber Public Relations, media baru, konsep cyber Public Relations, konsep cyber Community, konsep media siber sebagai Sarana Komunikasi. Metodologi dari penelitian ini adalah menggunakan paradigma post positivisme, dengan pendekatan kualitatif dengan menggunakan jenis pendekatan deskriptif. Hasil penelitian menunjukan bahwa ada beragam aktivitas cyber Public Relations yang diadakan oleh Komunitas Pintu Indonesia memiliki 3 pillar penting dalam wujud aktivitas cyber Public Relations untuk membangun citra perusahaan yang diadakan dalam platform Telegram, yakni; Edukasi, Hiburan dan Media Informasi. Edukasi, untuk memberikan pemahaman dan literasi crypto dalam lingkup komunitas dan pengguna, Hiburan untuk menemukan minat lain dalam lingkup komunitas, dan Media informasi untuk memberikan transparasi informasi, dan berdialog antar perusahaan dan masyarakat. Kata Kunci: Cyber Public Relations, Komunitas Siber, Media Sosial Technological advances like today are very helpful, especially for a Public Relations person in building a corporate image through digital media. Apart from maximizing social media as the implementation of product or service marketing, it is undeniable that the Community also has an important task as a medium for finding customer feedback on the products or services offered by the company. The Community itself here acts as a group of people who have the same interests, namely as product users, who certainly provide the most relevant feedback. This is implemented by Pintu Indonesia which thinks that the Community holds strong control over the development of crypto in Indonesia, therefore there are two additional platforms specifically created to provide forums for discussion and external public feedback, namely Telegram. A number of concepts and theories that are used as references in this study include: virtual communication theory, cyber Public Relations, new media, the concept of cyber Public Relations, the concept of cyber Community, the concept of cyber media as a means of communication. The methodology of this study is to use a post-positivism paradigm, with a qualitative approach using a descriptive approach. The results of the study show that there are various cyber Public Relations activities held by the Pintu Indonesia Community which have 3 important pillars in the form of cyber Public Relations activities to build corporate image held on the Telegram platform, namely; Education, Entertainment and Information Media. Education, to provide crypto understanding and literacy within the Community and users, Entertainment to find other interests within the Community, and Information media to provide information transparency, and dialogue between companies and society. Kata Kunci: Cyber Public Relations, Cyber Community, Social Media

Item Type: Thesis (S1)
NIM/NIDN Creators: 44221110036
Uncontrolled Keywords: Kata Kunci: Cyber Public Relations, Cyber Community, Social Media, Cyber Public Relations, Komunitas Siber, Media Sosial
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: TIA FEBRIANA ABABIL
Date Deposited: 15 Feb 2023 03:21
Last Modified: 15 Feb 2023 03:21
URI: http://repository.mercubuana.ac.id/id/eprint/74133

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