ANALISIS PENGARUH USABILITY, TRUST, DAN PERCEIVED RISK TERHADAP PURCHASE INTENTION PADA KATEGORI PEMBELIAN PRODUK HANDPHONE & TABLET MELALUI APLIKASI ABC

AGUSTINUS, ALVIN (2022) ANALISIS PENGARUH USABILITY, TRUST, DAN PERCEIVED RISK TERHADAP PURCHASE INTENTION PADA KATEGORI PEMBELIAN PRODUK HANDPHONE & TABLET MELALUI APLIKASI ABC. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this study is to determine and analyze whether there is an influence of usability, trust, and perceived risk on purchase intentions, either partially or simultaneously. The design of this study uses causal research methods and descriptive research. Causal research is used to test and link the cause and effect of a variable that we examine. The population in this study is the users of the Tokopedia application. The sampling method used was probability sampling, the sampling method used in this study was a random sampling technique, so the number of respondents used in this study was 220 respondents. Data analysis in this study used Partial Least Square (PLS) analysis with the help of SmarPLS version 3.0. The results of this study indicate that partially the usability, trust, and perceived risk variables are proven to have a significant influence on the purchase intention of gadget products (mobile phones and tablets) online through the Tokopedia application. Keywords : Usability, Trust, Perceived Risk, Purchase Intention. Tujuan dalam penelitian ini adalah untuk mengetahui dan menganalisa apakah terdapat pengaruh usability, trust, dan perceived risk terhadap purchase intention baik secara parsial maupun simultan. Rancangan penelitian ini menggunakan metode penelitian kausal dan penelitian deskriptif. Penelitian kausal digunakan untuk menguji dan menghubungkan sebab akibat dari suatu variabel yang kita teliti. Adapun populasi dalam penelitian ini adalah para pengguna aplikasi Tokopedia. Metode sampling yang digunakan adalah probability sampling, metode pengambilan sampling yang di gunakan pada penelitian ini adalah teknik random sampling, maka jumlah responden yang digunakan dalam penelitian ini adalah 220 responden. Analisis data dalam penelitian ini menggunakan analisis Partial Least Square (PLS) dengan bantuan program SmarPLS versi 3.0. Hasil penelitian ini menunjukkan bahwa secara parsial variabel usability, trust, dan perceived risk terbukti memiliki pengaruh signifikan terhadap purchase intention produk gadget (handphone dan tablet) secara online melalui aplikasi Tokopedia. Kata Kunci : Usability, Trust, Perceived Risk, Purchase Intention.

Item Type: Thesis (S2)
Call Number CD: CD/551. 22 101
Call Number: TM/51/23/006
NIM/NIDN Creators: 55116110188
Uncontrolled Keywords: Usability, Trust, Perceived Risk, Purchase Intention.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Pascasarjana > Magister Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 14 Feb 2023 04:19
Last Modified: 14 Feb 2023 04:19
URI: http://repository.mercubuana.ac.id/id/eprint/74088

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