PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, PROMOSI, DAN HARGA TERHADAP KEPUASAN KONSUMEN (STUDI PADA PRODUK SAYURBOX)

TRIYONO, AGUS (2022) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, PROMOSI, DAN HARGA TERHADAP KEPUASAN KONSUMEN (STUDI PADA PRODUK SAYURBOX). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
01 Cover.pdf
Download (511kB) | Preview
[img]
Preview
 Text (ABSTRAK)
02 Abstrak.pdf
Download (109kB) | Preview
[img] Text (BAB I)
03 Bab 1.pdf
Restricted to Registered users only
Download (245kB)
[img] Text (BAB II)
04 Bab 2.pdf
Restricted to Registered users only
Download (330kB)
[img] Text (BAB III)
05 Bab 3.pdf
Restricted to Registered users only
Download (205kB)
[img] Text (BAB IV)
06 Bab 4.pdf
Restricted to Registered users only
Download (610kB)
[img] Text (BAB V)
07 Bab 5.pdf
Restricted to Registered users only
Download (238kB)
[img] Text (DAFTAR PUSTAKA)
08 Daftar Pustaka.pdf
Restricted to Registered users only
Download (176kB)
[img] Text (LAMPIRAN)
09 Lampiran.pdf
Restricted to Registered users only
Download (691kB)

Abstract

This study aims to analyze the influence of product quality, service quality, promotion and price on Sayurbox consumer satisfaction. The population in this study are consumers who know and use the Sayurbox e-grocery digital platform application in DKI Jakarta. The sample used was 294 consumers. The sampling method uses purposive sampling. The data collection method uses the survey method, with the research instrument being a questionnaire. The data analysis method uses Partial Least Square (PLS). Using a quantitative descriptive approach, this study shows that product quality has a significant positive effect on consumer satisfaction, service quality has a significant positive effect on consumer satisfaction and promotion has a significant positive effect on consumer satisfaction, and price has a significant positive effect on consumer satisfaction. Keywords: Product Quality, Service Quality, Promotion, Price, Consumer Satisfaction, Consumer Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, kualitas pelayanan, promosi dan harga terhadap kepuasan konsumen Sayurbox. Populasi dalam penelitian ini adalah konsumen yang mengetahui dan menggunakan aplikasi platform digital e-grocery Sayurbox di DKI Jakarta. Sampel yang dipergunakan adalah sebanyak 294 konsumen. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square (PLS). Dengan menggunakan pendekatan dekriptif kuantitatif, penelitian ini menunjukkan bahwa kualitas produk berpengaruh positif signifikan terhadap kepuasan konsumen, kualitas pelayanan berpengaruh positif signifikan terhadap kepuasan konsumen dan promosi berpengaruh positif signifikan terhadap kepuasan konsumen, serta harga berpengaruh positif signifikan terhadap kepuasan konsumen. Kata Kunci : Kualitas Produk, Kualitas Pelayanan, Promosi, Harga, Kepuasan Konsumen, Konsumen

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 436
Call Number: SE/31/23/054
NIM/NIDN Creators: 43118110115
Uncontrolled Keywords: Kualitas Produk, Kualitas Pelayanan, Promosi, Harga, Kepuasan Konsumen, Konsumen
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 04 Feb 2023 06:52
Last Modified: 04 Feb 2023 06:52
URI: http://repository.mercubuana.ac.id/id/eprint/73938

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.