OPINI MASYARAKAT MENGENAI STEREOTIP TERHADAP BUDAYA MINANG DALAM FILM “LOVE FOR SALE 2 “

QORIAH, NURUL (2020) OPINI MASYARAKAT MENGENAI STEREOTIP TERHADAP BUDAYA MINANG DALAM FILM “LOVE FOR SALE 2 “. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Until now, human thought about a tribe, race, even religion is still classified as stereotyped. Not only Minang culture, even other cultures also have their own stereotypes. Therefore, everything in this world must already have their own views, or the term is stereotyped inherent in each of them. Stereotype is a person's view of a culture that can only be seen from other people without their personal experience directly and believed by other groups, so that it becomes a generalized public opinion. The purpose of this research is to find out public opinion about Minang cultural stereotypes in the film Love For Sale. This type of research is qualitative descriptive type and uses the Stuart Hall reception analysis method. This research uses reference books that discuss communication science, film, reception analysis, and books that discuss stereotypes in culture. The results obtained from this study are the stereotypes in the film Love For Sale 2 show the truth with the stereotypes in the real Minang culture and give reasons for stereotypes in Minang culture, so that other groups do not always have negative prejudices against Minang culture. Keyword: opinion, culture, film, love for sale 2 Sampai sekarang ini, pemikiran manusia tentang suatu suku, ras, bahkan agama masih tergolong stereotip. Tidak hanya budaya Minang, bahkan budaya lain pun juga memiliki stereotip masing-masing. Maka dari itu, setiap apa yang ada di dunia ini pasti sudah memiliki pandangannua masing-masing, atau istilahnya stereotip yang melekat pada dirinya masing-masing. Stereotip adalah pandangan seseorang terhadap suatu kebudayaan yang hanya dapat dilihat dari orang lain tanpa dari pengalaman pribadinya secara langsung dan diyakini oleh kelompok lainnya, sehingga menjadi opini publik yang bersifat generalisir. Tujuan dari penelitian ini adalah untuk mengetahui opini masyarakat mengenai stereotip budaya Minang dalam film Love For Sale. Jenis penelitian ini adalah kualitatif dengan tipe deskriptif dan menggunakan metode analisis resepsi Stuart Hall. Penelitian ini menggunakan referensi buku yang membahas mengenai ilmu komunikasi, perfilman, analisis resepsi hingga buku-buku yang membahas tentang stereotip dalam kebudayaan. Hasil yang diperoleh dari penelitian ini adalah stereotip di dalam film Love For Sale 2 memperlihatkan kebenaran dengan adanya stereotip dalam budaya Minang yang sesungguhnya serta memberi alasan mengenai stereotip dalam budaya Minang, sehingga kelompok lain tidak selalu berprasangka negatif terhadap budaya Minang. Kata Kunci : Opini, Budaya, Film, Love For Sale 2

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 20 051
NIM/NIDN Creators: 44116010057
Uncontrolled Keywords: Opini, Budaya, Film, Love For Sale 2
Subjects: 700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait > 778.58 Preservation and Storage of Motion Picture Films/Pelestarian dan Penyimpanan Film Bergerak
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.43 Motion Pictures, Movies, Cinema/Bioskop, Movie, Film Hiburan, Sinema
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Dede Muksin Lubis
Date Deposited: 28 Jan 2023 01:29
Last Modified: 09 Mar 2023 04:52
URI: http://repository.mercubuana.ac.id/id/eprint/73764

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