PERANCANGAN KOMUNIKASI VISUAL KAMPANYE DIGITAL PELESTARIAN CERITA RAKYAT INDONESIA PADA ANAK “CERITA DARI”

SAPUTRA, HENDRA (2020) PERANCANGAN KOMUNIKASI VISUAL KAMPANYE DIGITAL PELESTARIAN CERITA RAKYAT INDONESIA PADA ANAK “CERITA DARI”. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

"Cerita Dari" is a digital campaign that strives to preserve Indonesian folklore. In this digital campaign includes designs on various social media platforms such as Instagram, Twitter and YouTube. The design of the design itself is made according to a strategy that is suitable to be applied in each social media platform, besides that although each platform has a different strategy, but each of these platforms is still sustainable between one another to communicate the campaign "Story of "Button. This design will follow the flow of the campaign phase that has been determined, from the first phase namely "Campaign Introduction" explains the creation of this campaign from the beginning such as logos, fonts, ornament, and colors. Then the second phase is the "Communication Phase" phase where the initial communication of this campaign will be like and using any media. Finally the "Maintaining Phase" phase is where maintaining the communication that has been made by doing a major media that can attract the attention of the audience for a certain period of time. Key Word: Campaign, Folklores, Digital, Illustration. "Cerita Dari" adalah kampanye digital yang mengupayakan dalam pelestarian cerita rakyat Indonesia. Dalam Kampanye digital ini meliputi rancangan desain diberbagai platform social media seperti instagram, twitter, dan youtube. Rancangan desainnya sendiri pun dibuat sesuai strategi yang cocok untuk diterapkan dalam masing-masing platform social media, selain itu walaupun masing-masing platform memiliki startegi yang berbeda namun masing-masing platform ini masih berkesinambungan antara satu sama dengan yang lainnya yaitu mengkomunikasikan kampanye "Cerita Dari". Perancangan ini akan mengikuti alur fase kampanye yang telah ditentukan, dari fase pertama yaitu "Campaign Introduction" menjelaskan pembuatan kampanye ini dari awal seperti logo, font, ornament, dan warna. Selanjutnya fase kedua yaitu "Communication Phase" fase dimana pengkomunikasian awal dari kampanye ini akan seperti apa dan memakai media apa saja. Terakhir fase "Maintaining Phase" fase dimana me-maintain komunikasi yang telah dibuat dengan melakukan suatu media utama yang dapat menarik perhatian audiens selama dalam periode waktu tertentu. Kata Kunci: Kampanye, Cerita Rakyat, Digital, Ilustrasi.

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