PERANCANGAN KAMPANYE SOSIAL KESADARAN TULI “TEMAN DENGAR”

SOLICHIN, DEVIRA (2020) PERANCANGAN KAMPANYE SOSIAL KESADARAN TULI “TEMAN DENGAR”. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Social campaign is an effort to spread important messages originating from the unrest that occurs in the community, as happened to the Deaf community in Indonesia. The amount of bad stigma towards the Deaf community makes them get bad treatment from the Hearing community. This happened because of the lack of understanding and communication gap between the Hearing and Deaf community. In response to this, the author designed the Deaf awareness social campaign with Hearing community as the audience. The design of this campaign is made with attractive visuals, relying on the power of social media Instagram as its main media, making motion graphics that contain a brief understanding of the Deaf, as well as other supporting media such as posters that are applied on street walls to attract the attention of the audience. Keyword: Social Campaign, Social Media, Deaf, Motion Graphic Kampanye sosial adalah suatu upaya menyebarkan pesan-pesan penting yang berasal dari keresahan-keresahan yang terjadi di masyarakat, seperti halnya yang terjadi pada komunitas Tuli di Indonesia. Banyaknya stigma yang buruk terhadap komunitas Tuli membuat mereka mendapatkan perlakuan yang buruk dari komunitas Dengar. Hal tersebut terjadi karena kurangnya pengertian dan kesenjangan komunikasi antara komunitas Dengar dan Tuli. Dalam menanggapi hal tersebut penulis merancang kampanye sosial Tuli dengan target audiens komunitas Dengar. Perancangan kampanye ini dibuat dengan visual yang menarik, mengandalkan kekuatan media sosial Instagram sebagai media utamanya, membuat motion graphic yang berisi pemahaman singkat tentang Tuli, serta media pendukung lainnya seperti poster yang diaplikasikan di tembok jalanan agar menarik perhatian audiens. Kata Kunci: Kampanye Sosial, Tuli, Media Sosial, Motion Graphic

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV. 20 061
Call Number:	SDSK/23/21/030
NIM/NIDN Creators:	42316010098
Uncontrolled Keywords:	Kampanye Sosial, Tuli, Media Sosial, Motion Graphic
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.5 Campaigns for Nominations/Kampanye 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik 600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	Dede Muksin Lubis
Date Deposited:	20 Jan 2023 04:04
Last Modified:	12 Jun 2023 01:56
URI:	http://repository.mercubuana.ac.id/id/eprint/73587

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