PENGARUH MANFAAT YANG DIRASAKAN, MOBILITAS DAN KEPERCAYAAN TERHADAP KEPUASAN KONSUMEN SHOPEE

ZULYANA, NANDA (2022) PENGARUH MANFAAT YANG DIRASAKAN, MOBILITAS DAN KEPERCAYAAN TERHADAP KEPUASAN KONSUMEN SHOPEE. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine the effect of perceived usefulness, mobility and trust on Shopee consumer satisfaction. The population in this research is users of the application or Shopee e-commerce site in Jakarta. The sample used is 120 users of the application or Shopee e-commerce site. The sampling method used in this research is non-probability sampling. The non-probability sampling method used in this research is purposive sampling. The data collection method used a survey method, with the research instrument being a questionnaire. Data analysis method using Partial Least Square. This study proves that the independent variables namely perceived usefulness, mobility and trust have a significant effect on the dependent variable, namely consumer satisfaction. Keywords: Perceived Usefulness, Mobility, Trust, Customer Satisfaction, Shopee. Penelitian ini bertujuan untuk menguji pengaruh manfaat yang dirasakan, mobilitas dan kepercayaan terhadap kepuasan konsumen Shopee. Populasi dalam penelitian ini adalah pengguna aplikasi atau situs perdagangan elektronik Shopee di Jakarta. Sampel yang digunakan adalah 120 pengguna aplikasi atau situs perdagangan elektronik Shopee. Metode pengambilan sampel yang digunakan dalam penelitian ini adalah non-probability sampling. Metode non-probability sampling yang digunakan pada penelitian ini adalah purposive sampling. Metode pengumpulan data menggunakan metode survei, dengan instrumen penelitian adalah kuesioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa variabel independen yaitu manfaat yang dirasakan, mobilitas dan kepercayaan berpengaruh signifikan terhadap variabel dependen yaitu kepuasan konsumen. Kata Kunci: Manfaat yang Dirasakan, Mobilitas, kepercayaan, Kepuasan Konsumen, Shopee.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 369
Call Number: SE/31/23/074
NIM/NIDN Creators: 43116110244
Uncontrolled Keywords: Manfaat yang Dirasakan, Mobilitas, kepercayaan, Kepuasan Konsumen, Shopee.
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 153 Conscious Mental Process and Intelligence/Intelegensia, Kecerdasan Proses Intelektual dan Mental
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 16 Jan 2023 04:16
Last Modified: 16 Jan 2023 04:16
URI: http://repository.mercubuana.ac.id/id/eprint/73452

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