JATI, INGGAR (2020) PERANCANGAN KAMPANYE SOSIAL EKSPLORASI POTENSI DIRI PADA REMAJA. S1 thesis, Universitas Mercu Buana Jakarta.
|
Text (HAL COVER)
a. COVER.pdf Download (422kB) | Preview |
|
Text (BAB I)
b. BAB I.pdf Restricted to Registered users only Download (117kB) |
||
Text (BAB II)
c. BAB II.pdf Restricted to Registered users only Download (169kB) |
||
Text (BAB III)
d. BAB III.pdf Restricted to Registered users only Download (121kB) |
||
Text (BAB IV)
e. BAB IV.pdf Restricted to Registered users only Download (442kB) |
||
Text (BAB V)
f. BAB V.pdf Restricted to Registered users only Download (294kB) |
||
Text (DAFTAR PUSTAKA)
g. DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (115kB) |
||
Text (LAMPIRAN)
h. DAFTAR LAMPIRAN.pdf Restricted to Registered users only Download (405kB) |
Abstract
In determining the purpose of what is desired or the achievement of life often find various obstacles. Not a few of them have not been fully able to ascertain what passion or potential in him so that it raises doubts and uncertainties over what is lived. The design is to educate adolescents especially with the delivery of information in the form of social campaigns related to their potential. This study uses qualitative methods as supporting data. Research with this method emphasizes aspects of data depth through interviews and observations. The data obtained is by spreading the form to the intended target. Based on the analysis of the data that was carried out, the conclusions of the design of the work were obtained with the social campaign approach as a form of dissemination and were developed through Instagram as the medium. Keywords: Potential, Passion, Social Campaign Dalam menentukan tujuan dari apa yang diinginkan atau pencapaian hidup seringkali menemukan berbagai rintangan. Tak sedikit dari remaja belum sepenuhnya mampu memastikan passion ataupun potensi apa pada dirinya sehingga banyak menimbulkan keraguan dan ketidakpastian atas apa yang di jalani. Adapun rancangan ini mengedukasi kepada remaja khususnya dengan penyampaian informasi berupa kampanye sosial terkait potensi diri dengan menekankan Penelitian ini menggunakan metode kualitatif sebagai data penunjangnya. Penelitian dengan metode ini menekankan pada aspek kedalaman data melalui wawancara dan observasi. Adapun data yang di dapatkan yaitu dengan penyebaran formulir seputar minat dan bakat pada sasaran yang di tuju. Berdasarkan analisa data yang di lakukan, di peroleh kesimpulan perancangan karya dengan pendekatan kampanye sosial sebagai bentuk penyebarannya dan di kembangkan melalui Instagram sebagai medianya. Kata kunci : Potensi, Passion, Kampanye Sosial
Actions (login required)
View Item |