STRATEGI PENGELOLAAN DAN PENGEMBANGAN WISATA EDUKASI SEBAGAI DAYA TARIK DI MASA PANDEMI COVID-19(Studi kasus pada PT. Balai Pustaka (persero))

Khoirunnisa, Yuni (2022) STRATEGI PENGELOLAAN DAN PENGEMBANGAN WISATA EDUKASI SEBAGAI DAYA TARIK DI MASA PANDEMI COVID-19(Studi kasus pada PT. Balai Pustaka (persero)). S1 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

Tujuan Penelitian ini adalah untuk menguji dan menganalisis strategi pengelolaan, strategi pengembangan dan wisata edukasi terhadap daya tarik. Penelitian dilakukan di PT. Balai Pustaka Jakarta. Populasi dari penelitian ini terdiri dari pengunjung wisata edukasi Balai Pustaka. Sampel yang digunakan 153 sample agar mendapat hasil yang maksimal. Penelitian ini merupakan penelitian Deskriptif dengan metode Kuantitatif. Metode pengumpulan data menggunakan metode survey, dengan instrument penelitian adalah Kuesioner. Metode Analisis data menggunakan Partial Least Square. Hasil analisis data dalam penelitian ini membuktikan bahwa Strategi Pengelolaan berpengaruh positif dan signifikan terhadap Daya Tarik, Startegi Pengembangan berpengaruh positif dan signifikan terhadap Daya Tarik dan Wisata Edukasi berpengaruh positif dan signiikan terhadap Daya Tarik. Kata kunci: Strategi Pengelolaan, Strategi Pengembangan, Wisata Edukasi. This study aim analyze management strategies, development strategies and educational tourism for attractions. The research was conducted at PT. Balai Pustaka Jakarta. The population of this study consisted of visitors to Balai Pustaka educational tours. The sample used is 153 samples in order to get maximum results. This research is descriptive research with quantitative method. Methods of data collection using survey methods, with the research instrument is a questionnaire. Methods Data analysis using Partial Least Square. The results of data analysis in this study prove that Management Strategy has a positive and significant effect on Attraction, Development Strategy has a positive and significant effect on Attraction and Educational Tourism has a positive and significant effect on Attraction. Keywords: Management Strategy, Development Strategy, Educational Tourism.

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