SUCI, ELVIRA ANDRIEKNA EKA (2022) ANALISIS PENGARUH HARGA, KUALITAS LAYANAN, DAN PROMOSI TERHADAP KEPUTUSAN PETI KEMAS PENGGUNA JASA (Studi pada PT. LG TRANSNUSA Tanjung Priok ). S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk menganalisis Kualiatas Layanan dan Promosi y ang Populasi dalam penelitian ini adalah Mempengaruhi Analisis P K engaruh Harga , eputusan Pengguna . 55 konsumen Sampel yang dipergunakan adalah seluruh pop PT. LG TRANSNUSA. ulasi yaitu sebanyak konsumen . 55 Metode penarikan sampel menggunakan Nonprobability Sampling Metode pengumpulan data menggunakan metode survey, dengan . instrument penelitian adalah kuesioner. Metode analisis data menggunakan Product and Servic e Solutions versi 26 . Penelitian ini Statistical membuktikan Harga berpengaruh positif dan signifikan terhadap k bahwa eputusan pengguna. Kualitas Layanan pengguna . berpengaruh positif dan signifikan terhadap Dan Promosi berpengaruh negatif dan tidak signifik k eputusan an terhadap keputusan pengguna. Kata Kunci: Harga , Kualitas Layanan , Promosi, Keputusan Pembelian. ABSTRACT This study aims to analyze the effect of promotions that 55 employees of effect on purchasing decision. PT prince, The population in this sti quality of service dy was and . LG TRANSNUSA Tanjung Priok entire population of 55 . The sample used is the employees. Sample withdrawal method using Nonprobability Sampling. Data collection method using survey method, with research instrument is questionnaire. Data analysis method using Statistical Product and Service Solutions version 26. This research proves that Price a positive and significant effect on a positive and significant effect on purchasing decision . purchasing decision. Q uality of service And Promotions has has has a negatife and Keywords: not significant effect on Price , quality of service purchasing decision , Promotions, . Purchasing Decision
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ 22 093 |
| NIM/NIDN Creators: | 43118310001 |
| Uncontrolled Keywords: | Kata Kunci: Harga , Kualitas Layanan , Promosi, Keputusan Pembelian . |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 28 Dec 2022 07:15 |
| Last Modified: | 28 Dec 2022 07:15 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/72918 |
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