SASVIA, (2022) PENGARUH HARGA, LOKASI, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI TOKO CV. MITRA JAYA KRANGGAN BEKASI. S1 thesis, Universitas Mercu Buana Bekasi.
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Abstract
ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh harga, lokasi, dan promosi terhadap keputusan pembelian sepeda motor Honda di CV. Mitra Jaya Kranggan. Populasi dalam penelitian ini adalah seluruh konsumen CV. Mitra Jaya Kranggan. Sampel yang dipergunakan adalah sebanyak 100 konsume Jaya Kranggan. Penelitian ini menggunakan rumus n CV. Mitra purposive sampling pengumpulan data menggunakan metode survey, dengan instrument . Metode penelitian adalah kuesioner. Metode analisis data menggunakan Penelitian ini membuk tikan bahwa harga IBM SPSS Statistics 25 berpengaruh positif dan . signifikan terhadap keputusan pembelian. Lokasi berpengaruh positif dan signifikan terhadap keputusan pembelian. Kata Kunci: Harga, Promosi Lokasi, berpengaruh Promosi, positif Keputusan dan signifikan Pembelian ABSTRACT This study aims to analyze the effect of price, location and promotion on purchasing decisions for Honda motorcycle at CV. Mitra Jaya Kranggan. The population in this research is customers of CV. Mitra Jaya Kranggan. The sample used is 100 customers of CV. Mitra Jaya Kranggan. This research uses Purposive sampling formula. The Methods of data collection using survey metho p d, with the research instrument being a questionnaire. The data analysis method using IBM SPSS Statistics 25. This research proves that price has a positive and significant effect on purchasing decisions. Location has a positive and significant effect on urchasing decisions. decisions. Keywords: Price, Promotion Location, has a positive Promotion, and significant Purchasing effect Decision. on purchasing
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ 22 078 |
| NIM/NIDN Creators: | 43117210017 |
| Uncontrolled Keywords: | Kata Kunci: Harga, Promosi Lokasi, berpengaruh Promosi, positif Keputusan dan signifikan Pembelian |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | siti maisyaroh |
| Date Deposited: | 28 Dec 2022 03:31 |
| Last Modified: | 28 Dec 2022 03:31 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/72885 |
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