PERANCANGAN REBRANDING LAUNDRY LAVANDERIA LIMUS

PUTRI, ANINDRIA YASMIN ANANDA (2022) PERANCANGAN REBRANDING LAUNDRY LAVANDERIA LIMUS. S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

ABSTRAK Lavanderia Limus merupakan sebuah usaha laundry di daerah Limus Nunggal, Cileungsi, Kab. Bogor. Usaha laundry ini belum pernah melakukan pembaharuan branding. Pada saat pandemi COVID-19 kemarin, banyak bermunculan laundry baru dengan brand yang lebih segar, sehingga Lavanderia Limus dikhawatirkan akan kalah saing jika tidak melakukan rebranding. Dalam perancangan ini, penulis merancang ulang brand Lavanderia Limus dengan hasil akhir yaitu Brand Guidelines. Penulis juga membuat berbagai media pendukung untuk mendukung media utama tersebut. Kata Kunci : Laundry, Rebranding, Brand Guidelines ABSTRACT Lavanderia Limus is a laundry business in the Limus Nunggal area, Cileungsi, Bogor Regency. This laundry business has never updated its branding. During the COVID-19 pandemic, many new laundries emerged with fresher brands, so Lavanderia Limus is worried that it will lose competitiveness if it does not do a rebrand. In this design, the author redesigns the Lavanderia Limus brand with Brand Guidelines as a final result. The author also created various supporting media to support the main media. Kata Kunci : Laundry, Rebranding, Brand Guidelines

Item Type:	Thesis (S1)
Call Number CD:	FDSK/DKV 22 010
NIM/NIDN Creators:	42318210013
Uncontrolled Keywords:	Kata Kunci : Laundry, Rebranding, Brand Guidelines
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.2 Plant Management/Manajemen Pabrik
Divisions:	Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual
Depositing User:	siti maisyaroh
Date Deposited:	26 Dec 2022 08:17
Last Modified:	26 Dec 2022 08:17
URI:	http://repository.mercubuana.ac.id/id/eprint/72833

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