MAFLAKHA, ATI (2022) PENGARUH PROMOSI, AKSESIBILITAS DAN FASILITAS WISATA TERHADAP MINAT KUNJUNGAN WISATA DI PANTAI SEDAHAN KABUPATEN GUNUNGKIDUL. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This research aims to determine and analyze: (1) the effect of promotion on interest in tourist visits at Sedahan Beach, Gunungkidul Regency; (2) the effect of accessibility on interest in tourist visits at Sedahan Beach, Gunungkidul Regency; and (3) the influence of tourist facilities on the interest of tourist visits at Sedahan Beach, Gunungkidul Regency. The research method used is explanatory with a quantitative approach. The design in this research uses a causal research design. The approach used in this research is a quantitative. The participants in this research are domestic tourists who had been to Sedahan Beach, Gunungkidul Regency. The number of samples in this research are 384 people. The sampling technique used in this research is purposive sampling. The data collection techniques using a questionnaire. Data analysis in this study used multiple linear regression. The results of the data analysis showed that (1) There was a positive and significant influence of promotion on visiting interest based on the results of a partial hypothesis test. The promotion variable based on the analysis of loading factors has a high value in the second order can be said to have a moderate effect on the interest in visiting Sedahan Beach. (2) There is a significant positive effect of accessibility on visitation interest based on the results of partial hypothesis tests. Accessibility variables based on loading factor analysis have the lowest value. So that the accessibility variable has a low effect on the interest in visits to the beach. (3) There is a significant positive effect of the facility on visiting interest based on the results of the partial hypothesis test. The facility variable based on the loading factor analysis has the highest value so it can be said that the facility variable most affects the interest in visiting Sedahan Beach. Keywords: promotion, accessibility, facilities, and interest in visiting Penelitian ini bertujuan untuk menguji dan menganalisis: (1) pengaruh promosi terhadap minat kunjungan wisata di Pantai Sedahan Kabupaten Gunungkidul; (2) pengaruh aksesibilitas terhadap minat kunjungan wisata di Pantai Sedahan Kabupaten Gunungkidul; dan (3) pengaruh fasilitas wisata terhadap minat kunjungan wisata Di Pantai Sedahan Kabupaten Gunungkidul. Desain Penelitian ini menggunakan desain penelitian kausal. Pendekatan yang dilakukan dalam penelitian ini adalah pendekatan kuantitatif.. Populasi dalam penelitian ini adalah wisatwan nusantara/domestik yang pernah melakukan kunjungan ke Pantai Sedahan Kabupaten Gunungkidul. Jumlah sampel dalam penelitian ini sebanyak 384 orang. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling. Teknik pengumpulan data menggunakan kuesioner. Analisis data dalam penelitian ini menggunakan regresi linier berganda. Hasil analisis data menunjukkan bahwa (1) Terdapat pengaruh yang positif dan signifikan promosi terhadap minat kunjungan berdasarkan hasil uji hipotesis secara parsial. Variabel promosi berdasarkan analisis faktor loading mempunyai nilai tinggi pada urutan kedua dapat dikatakan berpengaruh sedang terhadap minat kunjungan ke Pantai Sedahan. (2) Terdapat pengaruh yang positif signifikan aksesibilitas terhadap minat kunjungan berdasarkan hasil uji hipotesis secara parsial. Variabel aksesibilitas berdasarkan analisis faktor loading mempunyai nilai terendah. Sehingga variabel aksesibilitas berpengaruh rendah terhadap minat kunjungan ke pantai sedahan. (3) Terdapat pengaruh yang positif signifikan fasilitas terhadap minat kunjungan berdasarkan hasil uji hipotesis secara parsial. Variabel fasilitas berdasarkan analisis faktor loading mempunyai nilai tertinggi sehingga dapat dikatakan bahwa variabel fasilitas paling berpengaruh terhadap minat kunjungan ke Pantai Sedahan. Kata kunci: promosi, aksesibilitas, fasilitas, dan minat kunjungan
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