MAWARDI, KIRANA PUTRI (2022) PERAN SUBJECTIVE WELL-BEING DALAM PERILAKU KONSUMTIF PADA REMAJA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
The purpose of this study was to determine whether there is the role of subjective well-being on consumptive behaviour in adolescent. In this study using quantitative methods with simple linear regression analysis technique, sampling by accidental sampling technique, and the subjects in this study found 366 adolescents with a vulnerable age of 15-18 years in Tangerang Selatan. The measuring instrument used is consumptive behaviour scale and SPANE (Scale of Positive and Negative Experience). The results showed that there was a significant positive role between subjective well-being and consumptive behaviour in adolescent with a significance value of 0,000 (p < 0,05). Subjective well-being plays a role of 10,5 % on the consumptive behaviour of adolescent. Keyword: Adolescent, Consumptive Behaviour, Subjective Well-Being Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat peran subjective well-being dalam perilaku konsumtif pada remaja. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis regresi sederhana, pengambilan sampel dengan teknik accidental sampling, serta subjek dalam penelitian ini berjumlah 366 remaja usia 15-18 tahun di Tangerang Selatan. Alat ukur yang digunakan adalah skala perilaku konsumtif dan SPANE (Scale of Positive and Negative Experience). Hasil penelitian menunjukkan bahwa terdapat peran positif signifikan subjective well-being dalam perilaku konsumtif remaja dengan nilai signifikansi 0,000 (p < 0,05). Subjective well-being berperan sebesar 10,5 % dalam perilaku konsumtif remaja. Kata kunci: Remaja, Perilaku Konsumtif, Subjective Well-Being
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