PERAN SCRIPT WRITER DALAM PERANCANGAN IKLAN LAYANAN MASYARAKAT “AYO CUKUP 5 MENIT, BERJEMUR ITU ASIK”

FADLURRAHMAN, MOCHAMMAD RAYHAN (2022) PERAN SCRIPT WRITER DALAM PERANCANGAN IKLAN LAYANAN MASYARAKAT “AYO CUKUP 5 MENIT, BERJEMUR ITU ASIK”. S1 thesis, Universitas Mercu Buana Bekasi.

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Abstract

ABSTRAK Pembuatan iklan layanan masyarakat merupakan sesuatu yang dilakukan penulis untuk membantu memberikan edukasi tentang pentingnya berjemur tidak hanya Ketika pandemi Covid-19 ini, namun juga setelahnya diharapkan dapat menjadi kegiatan rutin setiap harinya. Seorang script writer yang bekerja setelah proses produksi pun mempunyai persiapan sebelum proses produksi. Pembuatan iklan layanan masyarakat “Ayo Cukup 5 Menit, Berjemur Itu Asik” ini diharapkan dapatmenyampaikan sebuah pesan bahwa masyarakat bisa sadar bahwa berjemur itu penting juga untuk dilakukan. Penelitian ini lebih memfokuskan kepada bagian script writer, bagaimana seorangscript writer mampu membuat sebuah karya yang kemudian divisualisasikan sehingga dapat dinikmati oleh khalayak umum. Iklan layanan masyarakat “Ayo Cukup 5 Menit, Berjemur Itu Asik” ini menceritakan tentang bagaimana masyarakat melakukan kegiatan berjemur mulai dari kalangan ibu rumah tangga, mahasiswa, karyawan kantor, dan juga tenaga medis rumah sakit. Dengan melakukan beberapa peregangan diharapkanm kegiatan berjemur dapat memberikan manfaat berupa peningkatan imunitas tubuh dan juga mendapatkan vitamin D yang baik untuk kulit dan tubuh manusia. Berdasarkan penelitian dan proses pembuatan skripsi aplikatif iklan layanan masyarakat yang dilakukan dapat disimpulkan bahwa : (1) Dalam proses pembuatan iklan layanan masyarakat “Ayo Cukup 5 Menit, Berjemur Itu Asik”, proses pembuatan iklan layanan masyarakat melalui tahapan-tahapan yang berupamulai dari tahap pra produksi, produksi, hingga pasca produksi, dan penulis sebagai scriptwriter lebih aktif di proses pra produksi dan pasca produksi; (2) iklan layanan masyarakat “Ayo Cukup 5 Menit, Berjemur Itu Asik” membantu penulisdalam menambah kemampuan penulisan naskah di iklan layanan masyarakat dengan genre non drama musikal. Kata kunci: Iklan Layanan Masyarakat, Berjemur, Covid-19, Scriptwriter ABSTRACT Making public service advertisements is something that writers do to help provide education about the importance of sunbathing not only during the Covid19 pandemic but also after that, it is hoped that it can become a routine activity every day. A scriptwriter who works after the production process also has preparations before the production process. The making of a public service advertisement "Let's just take 5 minutes, sunbathing is fun" is expected to convey a message that people can realize that sunbathing is also important to do. This writer focuses more on the scriptwriter section, how a scriptwriter is able to create a work that is then visualized so that it can be enjoyed by the general public. This public service advertisement “Let's just take 5 minutes, sunbathing is fun”talks about how people carry out sunbathing activities, starting from housewives, students, office employees, and hospital medical personnel. By doing some stretching, it is hoped that sunbathing activities can provide benefits in the form of increasing body immunity and getting vitamin D which is good for the skin and human body. Based on the research and the process of making an applicative public service ads it can be concluded that: (1) In the process of making a public service advertisement “Let's just take 5 minutes, sunbathing is fun” the process of making public service advertisements goes through stages starting from the pre-service stage. production, production, to post-production, and writers as scriptwriters are more active in the pre-production and post-production processes; (2) public service advertisements "Let's just take 5 minutes, sunbathing is fun" helps http://digilib.mercubuana.ac.id/ vii researchers in increasing their scriptwriting skills in public service advertisements with non-musical drama genres. Keywords: Public Service Advertisement, Sunbathing, Covid-19, Scriptwriter

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