ANALYSIS OF FACTORS AFFECTING THE DECISION TO PURCHASE APPLES IPHONE 12

PUTRA, REZA ALVIAN UNZILANO (2022) ANALYSIS OF FACTORS AFFECTING THE DECISION TO PURCHASE APPLES IPHONE 12. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The author’s reason in doing this research is to analyse the effect of product quality, product design, and price on purchase decisions for Apple’s iPhone 12 products, because there is an interesting phenomenon where people still buy this Apple’s product even if the price are very high, coupled with the iPhone 12 accessories that reduced by Apple, Inc. such as charger adapter and earphone. The research data used are primary data derived from questionnaires. The population and sample of this research is people who use Apple’s iPhone 12 products. Using the Partial Least Square (PLS) method, data analysis was carried out using the Smart-PLS software version 3. The results showed that product design and price significantly affect purchase decisions, while product quality has no significant effect. Keywords: smartphone, product quality, product design, price, purchase decisions

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 22 189
NIM/NIDN Creators: 43118010231
Uncontrolled Keywords: smartphone, product quality, product design, price, purchase decisions
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis
600 Technology/Teknologi > 600. Technology/Teknologi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ADELINA HASNA SETIAWATI
Date Deposited: 26 Oct 2022 07:58
Last Modified: 26 Oct 2022 07:58
URI: http://repository.mercubuana.ac.id/id/eprint/70972

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