BINTOROADHI, ADITYA ZUANDIKA (2022) PENGARUH BELANJA ONLINE TERHADAP PERILAKU KONSUMTIF PADA REMAJA DI KEBAYORAN LAMA JAKARTA SELATAN. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aims to determine the effect of online shopping on consumptive behavior in adolescents in Kebayoran Lama, South Jakarta. This study uses a quantitative regression research method. The measuring tools used to measure consumptive behavior are aspects of consumptive behavior. Time during shopping are aspects of online shopping. In this study, the researcher used a sample of 254, then after doing calculations based on the gpower software and found the results of a total of 221 samples. The statistical method used to analyze the data in this study is Regression Analysis. The results of the study showed a significance value (p) of 0.00 (p < 0.05). These results indicate that Ha is accepted, From the output of the Rsquare test, the coefficient of determination (R square) is 0.182. Which implies that the influence of the independent variable (online shopping) on the dependent variable (consumptive behavior) is 18.2%. These results indicate that hypothesis is accepted, which means Online Shopping Affects Consumptive Behavior in Adolescents in Kebayyoran Lama, South Jakarta. Keywords: Online Shopping, Consumptive Behavior, Teenagers Penelitian ini bertujuan untuk mengetahui Pengaruh Belanja Online terhadap Perilaku Konsumtif pada Remaja di Kebayoran Lama Jakarta Selatan. Penelitian ini menggunakan metode penelitian kuantitatif regresi. Alat ukur yang digunakan untuk mengukur Perilaku Konsumtif adalah aspek-aspek perilaku konsumtif. Waktu selama belanja adalah aspek-aspek berbelanja online. Dalam penelitian ini peneliti menggunakan sampel sebanyak 254, kemudian setelah melakukan perhitungan berdasarkan software gpower dan didapati hasil sejumah 221 sampel. Metode statistik yang digunakan untuk menganalisis data dalam penelitian ini adalah Analisis Regresi. Hasil dari penelitian menunjukkan nilai signifikansi (p) sebesar 0.00 (p < 0.05). Dari output uji Rsquare diperoleh koefisien determinasi (R square) sebesar 0,182. Yang mengandung pengertian bahwa pengaruh variabel bebas (online shopping) terhadap variabel terikat (perilaku konsumtif) adalah sebesar 18,2%. Hasil tersebut menunjukkan bahwa Ha diterima, yang berarti Pembelanjaan Online Berpengaruh terhadap Perilaku Konsumtif pada Remaja di Kebayyoran Lama Jakarta Selatan. Kata kunci : Belanja Online, Perilaku Konsumtif, Remaja
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FP/PSI. 22 107 |
| NIM/NIDN Creators: | 46116010012 |
| Uncontrolled Keywords: | Belanja Online, Perilaku Konsumtif, Remajac |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.2 Individual Psychology, Characters/Psikologi Individual, Karakter |
| Divisions: | Fakultas Psikologi > Psikologi |
| Depositing User: | WADINDA ROSADI |
| Date Deposited: | 22 Oct 2022 07:28 |
| Last Modified: | 22 Oct 2022 07:28 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/70779 |
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